This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
Joon, the Air France subsidiary aimed at young people, may be going out of business soon. The new Canadian boss at Air France wants to close the airline after only one year.
According to French newspaper Le Figaro, Benjamin Smith — who took over in August as chief executive of the Air France – KLM group and interim chief of Air France itself — has “decided to put an end” to the subsidiary, even as Joon opens new destinations in Europe and around the world. Citing an Air France source, news agency Reuters reported that Smith “doesn’t understand the positioning or identity of Joon.”
That’s too bad. When we tried Joon erlier this year, we didn’t dislike it. In fact we found its coach class better than coach class on Air Fance. Its business class, while not lie-flat, is a good option for redeeming SkyMiles (Air France is a Delta partner) on routes to places, like Cape Town, where biz-class options are scarce.
And just a few days ago Joon had announced the introduction of a new economy-class seat that could be turned into a small area for kids. That was cool, but also seemed a bit weird for an airline aimed squarely at millennials — even its name, while it doesn’t really mean anything in French or English, sounds like jeune, the French word for young.
Its branding and advertising campaigns carry a whiff of, if not outright youthfulness, at least of what Air France executives thought was a sense of being young, smart and French. Note the cabin crew uniform of sneakers and très Français horizontal-stripe t-shirts in the image below, taken with then-ceo Jean-Marc Janaillac at the official launch in 2017.
Joon’s business model isn’t quite based on low fares, but it’s definitely low cost for Air France, at least as far as cabin crew pay goes. Joon pilots get paid like Air France’s, but the around 500 flight attendants — “all expressly hired to work for [Joon] at less generous conditions than Air France’s,” said Le Figaro — are paid less. They might be transferred to mainline Air France. The 16 airplanes Joon flies, taken from the Air France fleet, would simply go back to the main carrier. They are Airbus A320 and A321 single-aisle twinjets, plus a handful of A340 twin-aisle, four-engined planes used on long hauls.
Featured image of the Joon logo courtesy of the airline
Know before you go.
News and deals straight to your inbox every day.
NEW INCREASED OFFER: 60,000 Points
TPG'S BONUS VALUATION*: $1,200
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel