Au Revoir, Joon: Air France’s New Boss Wants to Ditch the ‘Millennial Airline’
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Joon, the Air France subsidiary aimed at young people, may be going out of business soon. The new Canadian boss at Air France wants to close the airline after only one year.
According to French newspaper Le Figaro, Benjamin Smith — who took over in August as chief executive of the Air France – KLM group and interim chief of Air France itself — has “decided to put an end” to the subsidiary, even as Joon opens new destinations in Europe and around the world. Citing an Air France source, news agency Reuters reported that Smith “doesn’t understand the positioning or identity of Joon.”
That’s too bad. When we tried Joon erlier this year, we didn’t dislike it. In fact we found its coach class better than coach class on Air Fance. Its business class, while not lie-flat, is a good option for redeeming SkyMiles (Air France is a Delta partner) on routes to places, like Cape Town, where biz-class options are scarce.
And just a few days ago Joon had announced the introduction of a new economy-class seat that could be turned into a small area for kids. That was cool, but also seemed a bit weird for an airline aimed squarely at millennials — even its name, while it doesn’t really mean anything in French or English, sounds like jeune, the French word for young.
Its branding and advertising campaigns carry a whiff of, if not outright youthfulness, at least of what Air France executives thought was a sense of being young, smart and French. Note the cabin crew uniform of sneakers and très Français horizontal-stripe t-shirts in the image below, taken with then-ceo Jean-Marc Janaillac at the official launch in 2017.
Joon’s business model isn’t quite based on low fares, but it’s definitely low cost for Air France, at least as far as cabin crew pay goes. Joon pilots get paid like Air France’s, but the around 500 flight attendants — “all expressly hired to work for [Joon] at less generous conditions than Air France’s,” said Le Figaro — are paid less. They might be transferred to mainline Air France. The 16 airplanes Joon flies, taken from the Air France fleet, would simply go back to the main carrier. They are Airbus A320 and A321 single-aisle twinjets, plus a handful of A340 twin-aisle, four-engined planes used on long hauls.
Featured image of the Joon logo courtesy of the airline
Welcome to The Points Guy!
Earn 50,000 bonus miles and 5,000 Medallion® Qualification Miles (MQMs) after you spend $2,000 in purchases on your new card in your first three months of card membership. Plus, earn up to $100 back in statement credits for eligible purchases at U.S. restaurants with your card within the first 3 months of membership.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Earn 50,000 bonus miles and 5,000 Medallion® Qualification Miles (MQMs) after you spend $2,000 in purchases on your new Card in your first 3 months.
- Plus, earn up to $100 back in statement credits for eligible purchases at US restaurants with your card within the first 3 months of membership.
- Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees