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Air France to Launch New Airline Targeted at Millennials Called Joon

July 20, 2017
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2 min read
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Air France to Launch New Airline Targeted at Millennials Called Joon
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Air France is the latest travel brand attempting to target millennials. The carrier announced today that it's going to launch a new, lower cost airline, called Joon, which will represent its attempt to lure new and younger travelers.

At launch, which is expected in the fall, Joon will offer travelers short-haul routes from its base at Paris' Charles de Gaulle (CDG). In 2018, Air France is planning for Joon to start long-haul routes. The carrier plans to release exact routes, services and fares in September. But, for now, Air France is trying to bring down costs for itself while also competing with low-cost carriers on short-haul routes and the Gulf carriers on the (future) long-haul routes.

With today's announcement, Joon has also released its livery and some indications of what aircraft it might fly on its routes:

According to a press release, Joon is aimed at young, working travelers, "whose lifestyles revolve around digital technology." What exactly does that mean? It's pretty unclear, and the vague wording continues — "This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport." (...What?)

Here's a video that was released with today's announcement:

Air France has made it clear that Joon won't be a low-cost carrier in the traditional sense, as it's offering "original products and services that reflect those of Air France." Jean-Michel Mathieu, who's been with Air France-KLM for most of his career, will take the helm as the CEO of Joon.

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It's going to be very interesting to see if Air France will be successful in its mission to target millennials. At this point, the plans look pretty bare bones — we just have depictions of what the crew uniforms will look like, no firm routes and nothing that says what will makes Joon unique. Hopefully Air France can work on crafting Joon into something special that will attract travelers — even if they're not specifically millennials.

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
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  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.