New regional airline Aha! unveils first 8 routes, launch details
Editor's Note
It's been a busy year already for the U.S. airline industry.
Two new startups, Avelo Airlines and Breeze Airways, launched earlier this year and are already flying. Now a third entrant is gearing up for a splashy launch. Aha!, the leisure brand of long-time operator ExpressJet Airlines, will commence operations on Oct. 24, with eight routes from its new Reno-Tahoe base in Nevada.
Aha! is ExpressJet's latest venture. Founded in 1986, ExpressJet has a long history of operating regional jets between small- and mid-sized cities. It was even owned by Continental Airlines for some time, and most recently flew exclusively on behalf of United Express in mid-2020.
Due to the pandemic, however, United ended its contract with ExpressJet and the carrier ceased operations — and now, the airline is officially back with a new name and strategy.

Aha! stands for "air, hotel, adventure," and the new airline is designed to bring leisure travelers to its Reno base from "underserved" markets along the West Coast. Reno is known for its casino resorts, dining and year-round outdoor activities — including nearby Lake Tahoe — and Aha! is hoping to turn its first hub into an easily accessible destination from points in California, Oregon and Washington.
As you might expect, the airline will deploy the 50-seat Embraer 145 regional jet — the same plane type that it flew for United Express — on its routes. The plane is outfitted in a 1-2 all-coach arrangement.
One-way fares begin at $49, and ancillary options including seats and bags are available for an additional fee ranging from $10 to $100. The full list of eight new routes is below. Flights can be booked on www.flyaha.com or through the airline's call center at 775-439-0888.

The airline's inaugural is scheduled for Oct. 24 from Reno to Pasco/Tri-Cities, Washington, on Flight 7082, departing at 2:05 p.m. local time.
While the airline is launching with just eight markets, it has plans to expand to more than 20 cities in the coming months.
Interestingly, Aha! and Avelo Airlines share a similar launch strategy. Avelo began with one hub in Burbank on the West Coast and has since expanded with more routes and a new base in New Haven, Connecticut, on the East Coast.
Aha! hasn't tipped its hat at what its growth plans might look like, but it'll be interesting to follow whether it expands with more routes from Reno, adds a new hub city or a mix of both.
Aha! launch routes
| Market | Launch Date |
|---|---|
Pasco/Tri-Cities, Washington (PSC) | 10/24/21 |
Bakersfield, California (BFL) | 10/25/21 |
Medford/Ashland, Oregon (MFR) | 10/31/21 |
Eugene/Springfield, Oregon (EUG) | 11/1/21 |
Ontario, California (ONT) | 11/4/21 |
Redmond/Bend, Oregon (RDM) | 11/5/21 |
Eureka/Arcata, California (ACV) | 11/9/21 |
Fresno, California (FAT) | 11/10/21 |
Editor's note: This post was updated to correct information regarding the location of Aha!'s Reno base.
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
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- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.

