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Go here, not there: Overlooked European cities you need to visit

July 11, 2022
10 min read
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First-time and frequent visitors to urban European tourist hotspots such as Barcelona and Amsterdam can find endless options for new restaurants, attractions, exhibits and more.

In fact, there’s nothing wrong with being a repeat visitor to a specific destination. But there’s also something to be said for visiting some of Europe’s underdog cities.

They aren’t necessarily off the beaten path — you’ve probably heard of them — but they may be less touristy and more affordable than some of the more popular cities.

Milan’s Navigli district at dusk. (Photo by Fabrizio Robba/EyeEm/Getty Images)



We’re not telling you to skip the most famous cities, landmarks and attractions. Our take on "go here, not there" isn’t meant to discourage you from visiting Europe’s most famous and frequented cities, but rather to flag more affordable, lesser-known or underrated alternatives (in addition) to the well-known favorites.

Here are some of the European cities you should consider visiting for your next urban vacation.

Instead of Barcelona, visit Madrid for Spanish culture

Madrid, Spain. (Photo by Zu Sanchez Photography/Getty Images)



Madrid is often overlooked in favor of coastal gems like Marbella or Barcelona. But for travelers who want to experience authentic Spanish gastronomy and culture in a city environment, Madrid has it all.

When it comes to art, Madrid’s golden triangle features some of the most famous museums in Spain, like the Prado (classical Spanish art), the Reina Sofia (modern Spanish art) and the Thyssen-Bornemisza (an eclectic mix of international and Spanish art).

Much of the city center, known as El Madrid de Los Austrias (most of it was built during the Habsburg Dynasty) is ideal for walkers who want to lap the historic center on foot to admire the beautiful architecture and soak in Madrid’s special vibe: a relaxed, small-town feel mixed with big-city energy.

Madrid has a special ambiance. (Photo by Jorg Greuel/Getty Images)



If you want to sample the best of Spain’s gastronomy, you’ll find it in Madrid, from affordable daily lunch menus at family-owned eateries to Michelin-starred restaurants, as well as Serrano ham and local cheese stands at the city’s many food markets.

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The best part? Madrid is one of western Europe’s sunniest and most affordable capitals, meaning you can enjoy food and attractions from budget to luxury, and almost always be beneath sunny skies.

Instead of Dubrovnik, visit seaside paradise Zadar for fewer crowds

Zadar’s Old Town. (Photo by @ Didier Marti/Getty Images)



Dubrovnik’s walled city is one of Croatia’s most famous attractions. In recent years, though, it’s become a bit of a spectacle, with hundreds of thousands of visitors cramming into the medieval city, many of them day-trippers from cruise ships.

While Zadar doesn’t have all the famous "Game of Thrones" filming locations and the hype that Dubrovnik has, the walled, seafront city is just as idyllic, but in a more tranquil way. Complete with historical attractions that date back hundreds of years, including 12th-century walls and several churches, the Croatian city has a similar aesthetic to Dubrovnik, but without the crowds.

Don’t miss the unique Sea Organ, a sound monument that plays music as the sea waves lap over its marble steps (the tubes located under the steps make the sound vibrations as the water crashes against them).

Islands in Kornati National Park. (Photo by Anton Petrus/Getty Images



Zadar also has a popular city beach, Kolovare, where locals and travelers alike can enjoy the sun and pebbly sand. For even more stunning beaches, head to the nearby Kornati archipelago by boat. It’s made up of more than 100 islands, 89 of which are protected spaces as part of the Kornati National Park.

Instead of Bordeaux, visit Nantes if you love wine

The Loire Valley in France. (Photo by Leonid Andronov/Getty Images)



Bordeaux is one of the world’s wine capitals, but for something a little different, consider Nantes, which sits on the edge of the Loire Valley.

The Loire Valley has close to 70 AOCs (Appellations d’Origine Contrôlées) and thousands of winegrowers, making it one of the best places to wine taste in France. But wine isn’t the only thing to discover in the Loire Valley.

The area is also home to hundreds of castles, many of which you can tour and even overnight or taste wine in. Many wineries have on-premise castles, and vice versa. The Loire Valley region features four different subregions, the closest to Nantes is Pays Nantais, known for producing Muscadet, a dry white variety.

The city of Nantes itself is sorely underrated, often known as the French Venice thanks to the Erde River, the Nantes-Brest Canal, a lengthy waterway that connects Nantes and Brest and the Loire River, which passes through the city, splitting and regrouping to form the Ile de Nantes.

A view of Nantes. (Photo by Sebastien Souchon/EyeEm/Getty Images)



From the city’s historic quarter of Bouffay to the beautiful riverside and whimsical attractions in the shipyard on the Ile de Nantes, including the famed Giant Elephant, Nantes is a city the whole family will love. It's also the home of Jules Verne, and fans of his work can visit the Jules Verne Museum.

Instead of Lisbon, visit Porto, one of Europe’s most underrated cities

Porto, Portugal. (Photo by Tanatat pongphibool ,thailand/Getty Images)



Portugal’s capital of Lisbon is a joy to visit. It's a coastal gem featuring affordable cuisine, gorgeous architecture and a hilly tram system. But if you’re looking for a Portuguese urban adventure that’s a little different, head north to Porto, which also features colorful tiled buildings lining hilly streets.

Porto has a few attractions that are very different from Lisbon. The Douro River rolls through Porto, separating the city from its neighbor, Vila Nova de Gaia, home to various Port wineries, which you can tour and taste on foot or by taking a cable car down the hill.

Crossing the river via the iconic Dom Luis I Bridge is an attraction in itself. Walk across the massive double-deck bridge two ways (up top or at the bottom), drive across the bottom or take the metro, which crosses the top.

Dom Luis Bridge I in Porto. (Photo by John and Tina Reid/Getty Images)



Book lovers will want to visit Livraria Lello, known as one of the most beautiful bookshops in the world. There’s a small fee to enter, but it’s discounted if you buy a book. Also, fans of Harry Potter should check out the opulent Majestic Cafe, where J.K. Rowling reportedly spent many rainy afternoons writing the Harry Potter books.

Instead of Venice, visit Milan for canals and fashion

Navigli is Milan’s canal district. (Photo by © Marco Bottigelli/Getty Images)



Venice is a gorgeous canal city, but it’s often busy, crowded and expensive. Instead, consider Milan.

Milan might surprise you. Its exciting Navigli district features waterways lined with concept shops, restaurants and bars. When the weather is nice, roaming Navigli’s streets, and stopping for drinks and snacks, is the perfect way to enjoy the city’s local energy. It’s also a romantic place to relax on the edge of the canals with a loved one.

You’ve probably heard of Milan’s famed Duomo. This towering cathedral is magnificent, the largest in Italy. Nearby, pop into shops, ranging from small boutiques to big-name designers. Even if you don’t buy anything, take notice of your surroundings.

People-watching in this area is impressive, as many of the locals are some of the most stylish in Italy. For a breath of fresh air, head over to Sempione Park and the Sforzesco Castle, both underrated attractions many visitors to the city overlook.

Milan’s famous Duomo. (Photo by Jonathan Herbert I JH Images/Getty)



If you need a bigger infusion of nature, Milan is a short distance from Italy’s most famous lakes. We recommend visiting the less-touristy and more affordable Maggiore, Lugano, Orta, Iseo and Garda lakes instead of the popular, but expensive, Lake Como.

Instead of Amsterdam, visit Rotterdam for a contemporary urban break

Rotterdam in the Netherlands. (Photo by Frans Lemmens/Getty Images)



Rotterdam is often referred to as Europe’s "capital of cool" thanks to the city’s impressive contemporary skyline, funky art scene and up-and-coming collection of co-living and co-working spaces, hotels and boutique hostels.

From the historic art in Museum Boijmans Van Beuningen to the Kunsthal Rotterdam, which features ever-changing temporary exhibitions, there’s plenty of art to admire indoors.

Really, the whole city of Rotterdam is a museum, though, from the street art on the main and side streets of West-Kruiskade and the 1e Middellandstraatto to outdoor sculptures by famous artists like Rodin, Henry Moore and Picasso.

For a DIY art tour, download the Rotterdam Routes app and do the art and poetry tour. It guides you past many outdoor artistic monuments and sculptures while reciting a poem to match each art piece.

Rotterdam’s cube houses. (Photo by Alexander Spatari/Getty Images)



Save your points and instead pay affordable cash rates to stay at unique accommodation spaces like the Stayokay Hostal. Here, you can bed down in the famous cube houses; the SS Rotterdam, a former cruise ship now permanently docked; or the Hotel Not Hotel, where you can sleep in fantasy-like creations such as a giant cuckoo clock or a candy house.

Instead of Prague, visit Bratislava for Bohemian vibes

There once was a time when Prague was considered off the beaten path and affordable. It’s definitely not the most expensive city in Europe, but it's decidedly more costly and crowded these days.

Travelers on a budget who want a more underground Eastern European feel (what Prague “used to be”) should consider Bratislava, the capital of Slovakia — it’s about 13% cheaper than Prague.

Bratislava, Slovakia. (Photo by Sergey Alimov/Getty Images)



Prague is larger with more big-name attractions, while Bratislava is ideal for visitors who want to kick back and hang out while enjoying a beer and the city’s general ambiance without hoards of tourists. The town sits on the Danube River, near the edge of the Austrian and Hungarian border. It’s also the ideal destination to combine with a visit to Vienna — it’s about an hour away by both train and car from Austria’s capital. Bratislava’s historic old center is small, but fun to explore, with beautiful buildings and cobblestone streets. Nearby, the scenic architecture of Kapitulska Street is worth a visit, too. Landmarks include Michael’s Gate, the medieval entrance to the old city, the gothic St. Marten’s cathedral and the Bratislava Castle.

View of Bratislava Castle during sunset. (Photo by photo by Miroslav Petrasko/Getty Images)



Similar to Prague, the city also has some famous outdoor sculptures to check out, like The Man at Work and Hans Christian Anderson.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
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  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.