Skip to content

Go here, not there: Overlooked European cities you need to visit

July 11 2022
11 min read
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

First-time and frequent visitors to urban European tourist hotspots such as Barcelona and Amsterdam can find endless options for new restaurants, attractions, exhibits and more.

In fact, there’s nothing wrong with being a repeat visitor to a specific destination. But there’s also something to be said for visiting some of Europe’s underdog cities.

They aren’t necessarily off the beaten path — you’ve probably heard of them — but they may be less touristy and more affordable than some of the more popular cities.

Sign up for our daily newsletter
Milan’s Navigli district at dusk. (Photo by Fabrizio Robba/EyeEm/Getty Images)

We’re not telling you to skip the most famous cities, landmarks and attractions. Our take on "go here, not there" isn’t meant to discourage you from visiting Europe’s most famous and frequented cities, but rather to flag more affordable, lesser-known or underrated alternatives (in addition) to the well-known favorites.

Here are some of the European cities you should consider visiting for your next urban vacation.

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

Instead of Barcelona, visit Madrid for Spanish culture

Madrid, Spain. (Photo by Zu Sanchez Photography/Getty Images)

Madrid is often overlooked in favor of coastal gems like Marbella or Barcelona. But for travelers who want to experience authentic Spanish gastronomy and culture in a city environment, Madrid has it all.

When it comes to art, Madrid’s golden triangle features some of the most famous museums in Spain, like the Prado (classical Spanish art), the Reina Sofia (modern Spanish art) and the Thyssen-Bornemisza (an eclectic mix of international and Spanish art).

Much of the city center, known as El Madrid de Los Austrias (most of it was built during the Habsburg Dynasty) is ideal for walkers who want to lap the historic center on foot to admire the beautiful architecture and soak in Madrid’s special vibe: a relaxed, small-town feel mixed with big-city energy.

Madrid has a special ambiance. (Photo by Jorg Greuel/Getty Images)

If you want to sample the best of Spain’s gastronomy, you’ll find it in Madrid, from affordable daily lunch menus at family-owned eateries to Michelin-starred restaurants, as well as Serrano ham and local cheese stands at the city’s many food markets.

The best part? Madrid is one of western Europe’s sunniest and most affordable capitals, meaning you can enjoy food and attractions from budget to luxury, and almost always be beneath sunny skies.

Instead of Dubrovnik, visit seaside paradise Zadar for fewer crowds

Zadar’s Old Town. (Photo by @ Didier Marti/Getty Images)

Dubrovnik’s walled city is one of Croatia’s most famous attractions. In recent years, though, it’s become a bit of a spectacle, with hundreds of thousands of visitors cramming into the medieval city, many of them day-trippers from cruise ships.

While Zadar doesn’t have all the famous "Game of Thrones" filming locations and the hype that Dubrovnik has, the walled, seafront city is just as idyllic, but in a more tranquil way. Complete with historical attractions that date back hundreds of years, including 12th-century walls and several churches, the Croatian city has a similar aesthetic to Dubrovnik, but without the crowds.

Don’t miss the unique Sea Organ, a sound monument that plays music as the sea waves lap over its marble steps (the tubes located under the steps make the sound vibrations as the water crashes against them).

Islands in Kornati National Park. (Photo by Anton Petrus/Getty Images

Zadar also has a popular city beach, Kolovare, where locals and travelers alike can enjoy the sun and pebbly sand. For even more stunning beaches, head to the nearby Kornati archipelago by boat. It’s made up of more than 100 islands, 89 of which are protected spaces as part of the Kornati National Park.

Instead of Bordeaux, visit Nantes if you love wine

The Loire Valley in France. (Photo by Leonid Andronov/Getty Images)

Bordeaux is one of the world’s wine capitals, but for something a little different, consider Nantes, which sits on the edge of the Loire Valley.

The Loire Valley has close to 70 AOCs (Appellations d’Origine Contrôlées) and thousands of winegrowers, making it one of the best places to wine taste in France. But wine isn’t the only thing to discover in the Loire Valley.

The area is also home to hundreds of castles, many of which you can tour and even overnight or taste wine in. Many wineries have on-premise castles, and vice versa. The Loire Valley region features four different subregions, the closest to Nantes is Pays Nantais, known for producing Muscadet, a dry white variety.

The city of Nantes itself is sorely underrated, often known as the French Venice thanks to the Erde River, the Nantes-Brest Canal, a lengthy waterway that connects Nantes and Brest and the Loire River, which passes through the city, splitting and regrouping to form the Ile de Nantes.

A view of Nantes. (Photo by Sebastien Souchon/EyeEm/Getty Images)

From the city’s historic quarter of Bouffay to the beautiful riverside and whimsical attractions in the shipyard on the Ile de Nantes, including the famed Giant Elephant, Nantes is a city the whole family will love. It's also the home of Jules Verne, and fans of his work can visit the Jules Verne Museum.

Instead of Lisbon, visit Porto, one of Europe’s most underrated cities

Porto, Portugal. (Photo by Tanatat pongphibool ,thailand/Getty Images)

Portugal’s capital of Lisbon is a joy to visit. It's a coastal gem featuring affordable cuisine, gorgeous architecture and a hilly tram system. But if you’re looking for a Portuguese urban adventure that’s a little different, head north to Porto, which also features colorful tiled buildings lining hilly streets.

Porto has a few attractions that are very different from Lisbon. The Douro River rolls through Porto, separating the city from its neighbor, Vila Nova de Gaia, home to various Port wineries, which you can tour and taste on foot or by taking a cable car down the hill.

Crossing the river via the iconic Dom Luis I Bridge is an attraction in itself. Walk across the massive double-deck bridge two ways (up top or at the bottom), drive across the bottom or take the metro, which crosses the top.

Dom Luis Bridge I in Porto. (Photo by John and Tina Reid/Getty Images)

Book lovers will want to visit Livraria Lello, known as one of the most beautiful bookshops in the world. There’s a small fee to enter, but it’s discounted if you buy a book. Also, fans of Harry Potter should check out the opulent Majestic Cafe, where J.K. Rowling reportedly spent many rainy afternoons writing the Harry Potter books.

Instead of Venice, visit Milan for canals and fashion

Navigli is Milan’s canal district. (Photo by © Marco Bottigelli/Getty Images)

Venice is a gorgeous canal city, but it’s often busy, crowded and expensive. Instead, consider Milan.

Milan might surprise you. Its exciting Navigli district features waterways lined with concept shops, restaurants and bars. When the weather is nice, roaming Navigli’s streets, and stopping for drinks and snacks, is the perfect way to enjoy the city’s local energy. It’s also a romantic place to relax on the edge of the canals with a loved one.

You’ve probably heard of Milan’s famed Duomo. This towering cathedral is magnificent, the largest in Italy. Nearby, pop into shops, ranging from small boutiques to big-name designers. Even if you don’t buy anything, take notice of your surroundings.

People-watching in this area is impressive, as many of the locals are some of the most stylish in Italy. For a breath of fresh air, head over to Sempione Park and the Sforzesco Castle, both underrated attractions many visitors to the city overlook.

Milan’s famous Duomo. (Photo by Jonathan Herbert I JH Images/Getty)

If you need a bigger infusion of nature, Milan is a short distance from Italy’s most famous lakes. We recommend visiting the less-touristy and more affordable Maggiore, Lugano, Orta, Iseo and Garda lakes instead of the popular, but expensive, Lake Como.

Instead of Amsterdam, visit Rotterdam for a contemporary urban break

Rotterdam in the Netherlands. (Photo by Frans Lemmens/Getty Images)

Rotterdam is often referred to as Europe’s "capital of cool" thanks to the city’s impressive contemporary skyline, funky art scene and up-and-coming collection of co-living and co-working spaces, hotels and boutique hostels.

From the historic art in Museum Boijmans Van Beuningen to the Kunsthal Rotterdam, which features ever-changing temporary exhibitions, there’s plenty of art to admire indoors.

Really, the whole city of Rotterdam is a museum, though, from the street art on the main and side streets of West-Kruiskade and the 1e Middellandstraatto to outdoor sculptures by famous artists like Rodin, Henry Moore and Picasso.

For a DIY art tour, download the Rotterdam Routes app and do the art and poetry tour. It guides you past many outdoor artistic monuments and sculptures while reciting a poem to match each art piece.

Rotterdam’s cube houses. (Photo by Alexander Spatari/Getty Images)

Save your points and instead pay affordable cash rates to stay at unique accommodation spaces like the Stayokay Hostal. Here, you can bed down in the famous cube houses; the SS Rotterdam, a former cruise ship now permanently docked; or the Hotel Not Hotel, where you can sleep in fantasy-like creations such as a giant cuckoo clock or a candy house.

Instead of Prague, visit Bratislava for Bohemian vibes

There once was a time when Prague was considered off the beaten path and affordable. It’s definitely not the most expensive city in Europe, but it's decidedly more costly and crowded these days.

Travelers on a budget who want a more underground Eastern European feel (what Prague “used to be”) should consider Bratislava, the capital of Slovakia — it’s about 13% cheaper than Prague.

Bratislava, Slovakia. (Photo by Sergey Alimov/Getty Images)

Prague is larger with more big-name attractions, while Bratislava is ideal for visitors who want to kick back and hang out while enjoying a beer and the city’s general ambiance without hoards of tourists. The town sits on the Danube River, near the edge of the Austrian and Hungarian border. It’s also the ideal destination to combine with a visit to Vienna — it’s about an hour away by both train and car from Austria’s capital.

Bratislava’s historic old center is small, but fun to explore, with beautiful buildings and cobblestone streets. Nearby, the scenic architecture of Kapitulska Street is worth a visit, too. Landmarks include Michael’s Gate, the medieval entrance to the old city, the gothic St. Marten’s cathedral and the Bratislava Castle.

View of Bratislava Castle during sunset. (Photo by photo by Miroslav Petrasko/Getty Images)

Similar to Prague, the city also has some famous outdoor sculptures to check out, like The Man at Work and Hans Christian Anderson.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best Marriott card for Business Owners
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
3 / 5
Go to review

Rewards

2 - 6X points
6X6x points at hotels participating in the Marriott Bonvoy® program.
4X4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
2X2x points on all other eligible purchases.

Intro offer

Limited Time Offer: Earn 100,000 points75,000 points
Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.

Annual Fee

$125

Recommended Credit

670-850
Excellent/Good
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.

Pros

  • 6x points on eligible purchases at hotels participating in the Marriott Bonvoy program
  • 4x points at restaurants worldwide, U.S. gas stations, wireless telephone services purchased directly from U.S. service providers and U.S. shipping
  • 2x points on all other eligible purchases
  • Earn a free-night award each card renewal month (up to 35,000 points)
  • Receive 15 elite night credits to jump-start status
  • Transfer Marriott points to 40+ airlines

Cons

  • Airline points transfer ratios are poor
  • Must spend $60,000 in a year for second free-night award
  • Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.
  • 6x points at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
  • Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
  • Terms apply.
  • See Rates & Fees
Apply for Marriott Bonvoy Business® American Express® Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best Marriott card for Business Owners
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
3 / 5
Go to review

Rewards Rate

6X6x points at hotels participating in the Marriott Bonvoy® program.
4X4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
2X2x points on all other eligible purchases.
  • Intro Offer
    Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.

    Limited Time Offer: Earn 100,000 points
    75,000 points
  • Annual Fee

    $125
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.

Pros

  • 6x points on eligible purchases at hotels participating in the Marriott Bonvoy program
  • 4x points at restaurants worldwide, U.S. gas stations, wireless telephone services purchased directly from U.S. service providers and U.S. shipping
  • 2x points on all other eligible purchases
  • Earn a free-night award each card renewal month (up to 35,000 points)
  • Receive 15 elite night credits to jump-start status
  • Transfer Marriott points to 40+ airlines

Cons

  • Airline points transfer ratios are poor
  • Must spend $60,000 in a year for second free-night award
  • Limited Time Offer: Earn 100,000 Bonus Marriott Bonvoy Points after spending $4,000 in purchases on your new Card in your first 3 months of Card Membership. Offer expires 11/2/22.
  • 6x points at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
  • Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
  • Terms apply.
  • See Rates & Fees