Skip to content

The rumors are true: Why you should always eat at a 7/11 in Japan

Oct. 11, 2019
4 min read
7-Eleven Convenience Stores Ahead Of Earnings Announcement
The rumors are true: Why you should always eat at a 7/11 in Japan
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

When I daydream about my trip to Japan this past summer — which I do often — I dream about the sushi, the people, the streets buzzing with energy, the Conrad hotel, the ramen, the temples and shrines, the markets, the shopping ... oh, and the 7/11s.

Yes, the same 7/11s that we have here in the U.S. Except they're not the same at all. They're much, much better. Let me explain.

In Japan (and throughout the rest of Asia), 7/11s are in stark contrast to what we've grown accustomed to here in the U.S. of A. While they're still not exactly a glamorous haunt by any stretch of the imagination, they have all the snacks, food and convenience your heart desires ... and then some. They also don't have that, er, special smell that those of us stateside can recognize a mile away.

(Photo by Tomohiro Ohsumi/Bloomberg/Getty Images)

There are three major chains of conbini, or Japanese convenience stores, namely 7/11, Lawson and FamilyMart. I'm not kidding when I say you'll find one on virtually every corner during your trip to Japan. In fact, you can assemble a cheap and tasty meal just from conbini items, no matter the time of day.

The katsu sandos (sandwiches) from 7/11 were the best I had during my trip. Full stop. They were so good, in fact, that I grabbed one at Narita Airport (NRT) and brought it to the lounge while I waited for my flight home. Yes, I was that person, and no, I have no shame.

Lawson is also known for its fried chicken, among plenty of other treats — just ask Katy Perry how good it is.

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

FamilyMart brings a new meaning to "let's get this bread." As Eater reports, you'll want to "look for the 'premium' line (it features a black label) made with high-quality ingredients, especially the katsu sando (deep-fried pork sandwich), which tends to sell out quickly."

Aside from the aforementioned sandos, you'll also find onigiri (seaweed wrapper with rice and savory filling), bento and more chips, chocolate and candy than you could ever imagine at all of them. You could easily go every day during your trip and never run out of things to try. An added bonus is that everything is extremely affordable, especially compared to the high prices you're likely to find elsewhere in the city.

Christie Matsui, Senior Executive Assistant here at TPG, raves about conbini as well. She lived in Japan and tells us, "Not only can you send and receive packages, but you can also get cash, pay your bills and find snacks of all types and varieties. Whether you need a Harajuku fashion publication, notebook and fountain pen for a meeting, sheet mask to combat jet lag or even a clean pair of undergarments, these stores have it all."

These conbini aren't just for grabbing and going, either — and they're not just limited to Japan. In fact, 7/11s in particular are widespread throughout Asia, though they do have the biggest presence in Japan (with more than 21,000 stores). For many Japanese people, they're a place to spend some time socializing while grabbing a bite to eat. In Taiwan, you can also get your dry cleaning done there, according to The Wall Street Journal.

We weren't kidding when we said 7/11s and the convenience stores you'll see all over Japan are nothing like their U.S. counterparts. In fact, we'd go so far as to say that if you don't visit one during your trip here, well, you're doing it wrong. Now if you don't mind us, we have a katsu sando to eat.

Featured image by Bloomberg via Getty Images

TPG featured card

Rewards rate
4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
5XNew! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
3XEarn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
2XEarn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Intro offer
Open Intro bonus
As High As 100,000 points. Find Out Your Offer.
Annual fee
$325
Regular APR
See Pay Over Time APR
Recommended credit
Open Credit score description
Excellent to Good

Pros

  • Valuable dining and food-related credits
  • Flexible rewards with airline and hotel transfer partners
  • Multiple travel and purchase protections
  • No foreign transaction fees
  • Access to Amex Offers for additional savings (enrollment required)

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
  • Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
  • Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
  • Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
  • $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
  • $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
  • New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
  • Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
  • Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
  • Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.