Lufthansa Is Already Changing Its Month-Old Livery
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
The biggest airline in Europe rolled out a new color scheme barely a month ago, and is now changing it again, in what may be a record in corporate history.
When Lufthansa revealed a new, refreshed livery at a press event in Frankfurt in February, many frequent flyers and aviation enthusiasts groaned in disappointment. Where had the airline’s classic yellow gone, and what was this dark blue in its place? Turns out that dark blue may have been too dark, and needs to be changed to something closer to the old blue.
A spokesperson for the German flag carrier told aviation site Airliners.de that “after landings in Hong Kong and New York, for example, we realized that the blue paint sometimes looks much darker than it did in the test environment, especially in adverse weather conditions.” So now the airline will have to modify the blue by dialing down the black and adding in more red and green, said the spokesperson, “without giving up the desired deep blue.”
It’s not entirely clear what the airline plans to do other than adjusting the color of the vertical stabilizer, making the blue tail bluer.
The new livery on a 747-8 under cloudy skies. Photo courtesy of Lufthansa.
We’re still awaiting word about when this new-new livery will be rolled out, and what specific changes we may see other than the revised blue. While not unprecedented, it’s very rare for a major international company to revise its branding so soon after announcing changes like this.
Critics of the newest livery and monochromatic-looking airliners should be pleased by Lufthansa’s response, although this whole exercise begs another question: Why didn’t anyone involved in the redesign think to try out the paint job in dark, overcast skies? You know, the kind of weather that you see all the time in Germany?
Welcome to The Points Guy!
WELCOME OFFER: 60,000 Points
TPG'S BONUS VALUATION*: $1,200
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on orders over $12 for a minimum of one year on qualifying food purchases with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Earn 5X points on Lyft rides through March 2022. That’s 3X points in addition to the 2X points you already earn on travel.