This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
We value Delta’s Diamond Medallion status at a whopping $7,850 per year. Of that amount, complimentary upgrades account for some $1,500 — and, depending on which routes you fly and how often you travel, it’s easy to draw even more value from the perk.
Of course, like all carriers, Delta would prefer to fill those first-class seats with paying customers, even if that means letting them go at a fraction of the regular price. That doesn’t mean airline executives overlook the value of complimentary upgrades, though.
In between chatting up the Airbus A350 and revealing upcoming routes at Delta’s Airbus A350 media day, CEO Ed Bastian acknowledged that offering free upgrades is “very very important for [Delta’s] customers,” saying:
Five, six years ago before we started selling first-class upgrades we would only sell maybe 15% of the cabin in first class. Today, we’re somewhere between 50 and 60% of the cabin. It depends on routes; some routes are a little less than that some routes are a little more than that. So there’s a substantial amount of available inventory for free upgrades to first that we think is very very important for our customers.
Obviously, 15% to 50 or 60% is a huge jump, and there’s no question that free upgrade opportunities aren’t what they used to be. Bastian has an answer for that, too:
One of the reasons why we moved into the paid upgrade opportunity, not only does it allow customers to provide certainty by being able to buy the experience, but we also have a very good product in our Comfort+, which we didn’t have in the past, so that for many of our loyal customers that were unable to upgrade, they now have a place where they can actually have an enhanced experience, versus prior years where you’d be in the main cabin.
Is Comfort+ the same thing as first class? No, it’s not even close. But enhanced service and free food and drinks definitely count for something, and help take the sting out of missing out on a premium-cabin upgrade. It’s refreshing to see that Bastian recognizes the value of complimentary upgrades, though, especially considering the regular devaluations we’ve been seeing with the SkyMiles program.
Do complimentary upgrades impact your decision to fly a certain airline?
Know before you go.
News and deals straight to your inbox every day.
NEW INCREASED OFFER: 60,000 points! With great travel benefits, 2x points on travel & dining and a 60,000 point sign up bonus worth up to $1,200 in value, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.
- Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
- Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- No foreign transaction fees
- 1:1 point transfer to leading airline and hotel loyalty programs
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
- No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards