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American Airlines CEO Won’t Rule Out Sub-30 Inch Pitch

Sept. 29, 2017
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4 min read
Doug Parker CEO American Airlines
American Airlines CEO Won’t Rule Out Sub-30 Inch Pitch
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On Wednesday, Delta CEO Ed Bastian committed to never dropping below 31 inches of pitch as long as he is CEO of Delta. Thursday was American Airlines Media and Investor Day, so the question was obvious: Would American CEO Doug Parker commit to never dropping below 30 inches of pitch, the airline's current lowest?

Why not 31 inches? On Thursday, American Airlines took delivery of its first 737 MAX 8 aircraft. This is the one that the airline originally planned to outfit with 29 inches of pitch in some rows before backing off in the face of a public outcry. Instead, American Airlines is arranging "all Main Cabin rows with at least 30 inches of pitch" — which is less than what Ryanair is installing on its 737 MAX aircraft.

So, would Parker make the commitment to never dropping below 30 inches? Here's the CEO's response when I asked him:



We have no plans to go below 30, I can tell you that. Again, this is a business where we are reluctant to make commitments like that because who knows what the competition does and what happens and indeed what happens in technology. The reason we are comfortable going to 30 from 31 is — and again I encourage y'all to sit in the mock ups — is because the seat has gotten thinner. ... The legroom is exactly the same as a 31 inch pitch. So, at any rate, I'm only hesitating because who knows what happens in the future. Happy to tell you that we have no plans or intent on doing anything below 30 at the current point in time. ... Absolutely no intent on going below 30 and, again, the 30 feels like the old 31 in terms of customer comfort. So, we are comfortable with that level.

Trying the Mock Up

Believe me, I was right there with you with pitchfork in hand when I heard about the 30 inch pitch. I laughed off the American Airlines assertion that these seats feel like 31 inches despite being, well, 30. Then, I got a chance to try the seat for myself.

Before I did, I discussed the seat with an airline industry analyst who was sitting in the mock up. "Not bad," the analyst said. "I'm six foot four and my knees aren't touching." (He didn't want us to use his name or take photos of him in the seat.)

Immediately assuming that the model wasn't set up with 30 inches of pitch, I grabbed the measuring tape I had brought along. Turns out, AA didn't cheat. From seat seam to seat seam, I measured 30 inches:

Next, I tried it out for myself. Certainly not the most comfortable seat, but I was pleasantly surprised. Sure enough, my 5'11" frame fit in the seat with a few inches of legroom to spare.

Huge caveat: while the legroom was sufficient and the seat didn't feel bad for a two-minute test, the lack of padding in these seats means that they could be quite uncomfortable for a long flight. For a full review of how these seats feel on a flight, stay tuned for my review of the inaugural flight on November 29 from Miami (MIA) to NYC's LaGuardia (LGA).

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One thing I know I won't get on that flight: an in-seat entertainment screen. American Airlines opted not to install these systems on its newest aircraft. Instead, there will be streaming entertainment via the WiFi system. You can even set up your tablet in the seat back:

So, the natural next question is: What about power? American Airlines seems to be installing both a USB plug in the seat back and a universal power plug under the seat in front of you. While the 30 inch pitch isn't bad for sitting, you're going to need some flexibility to reach the underseat plugs without getting intimate with your neighbor.

Overall, I'm a bit relieved after trying the seat. Between 30 inches of pitch and a slimmer seat, we knew it wasn't going to be great. But, it wasn't as bad as I expected. In just two months, we will see how it feels for a 3-hour flight.

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  • Annual Fee

    $325

  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.