9 wellness trends and where to experience them in 2025
As wellness tourism continues to evolve into a trillion-dollar industry, 2025 brings an exciting wave of trends designed to rejuvenate body, mind and spirit. A niche that once was limited to spa treatments offered by luxury hotels now includes everything from advanced sleep biohacking in the U.S. to ancient spiritual practices in Japan. These experiences offer opportunities to disconnect, enhance your well-being or embark on transformative retreats.
Here are nine of the most exciting wellness trends — and where to find them — in 2025.
Sleep-focused biohacking in the US
According to Hilton’s 2025 Trends Report, two-thirds of Americans sleep better in hotels. So it’s no surprise hotels and retreats across the U.S. are doubling down on biohacking amenities designed to optimize rest, from AI-powered beds at the Park Hyatt New York to personalized relaxation plans at Canyon Ranch Tucson.
For a quick reset, the Sandbourne Santa Monica offers a Sleep by Design package, which I recently experienced. Before I tucked myself into Slumber Cloud sheets designed to regulate temperature using technology developed by NASA, I drank calming teas, lay on an acupressure mat and took an Olly melatonin gummy to prepare for the ultimate snooze. Room rates start at $435 or 56,000 Marriott Bonvoy points per night at this Autograph Collection hotel.
To unplug fully, head to a retreat like Miraval Arizona, which integrates digital detox programs, restorative yoga classes, and even private coaching sessions with a certified dreamwork and sleep science specialist to help guests achieve restorative rest. Rates at this Tucson resort start at $553 or 45,000 World of Hyatt points per night.
Related: The best all-inclusive wellness resorts and packages for a reset
Meditation sessions in Kyoto, Japan
The Park Hyatt Kyoto offers an immersive experience at the 1,200-year-old Sennyu-ji Temple in Kyoto’s Higashiyama Hills for travelers seeking spiritual rejuvenation. Guests are invited to explore serene temple grounds, typically off-limits to the public, and participate in an Ajikan meditation session led by a monk versed in Shingon Esoteric Buddhism. The experience concludes with a meaningful gift — sandalwood incense crafted from trees grown on the temple grounds — allowing you to bring a piece of your meditative journey home.
Rates for the temple experience start at $619 for two guests (minimum), and rooms at the Park Hyatt Kyoto start at $980 or 35,000 World of Hyatt points per night.
Bathing and mineral baths in Australia
An emerging wellness attraction Down Under, Australia’s hot springs combine naturally occurring mineral pools and modern bathing facilities. While some have long been known to Indigenous communities for their healing properties, recent developments — like the Great Victorian Bathing Trail — are putting the country on the global hot springs map.
Launched in 2024, the trail is a curated 560-mile route of natural hot springs, luxurious wellness retreats and scenic hotel stays along Victoria's southern coastline. Travelers can soak in mineral-rich waters at Peninsula Hot Springs on the Mornington Peninsula, a 1 1/2-hour drive south of Melbourne. Rates for its glamping tents and ecolodges start at $378 per night.
In Daylesford, northwest of Melbourne, you can stay at The Lake House, known for its tranquil lakeside setting, and enjoy spa treatments that range from massages to ayurvedic facials. You can opt for the Daylesford Experience, which nods to the region's historic goldfields and the healing power of traditional herbal remedies through a scrub, full-body massage and facial. Room rates start at $495 per person based on double occupancy.
Near the end of the Great Ocean Road, the Deep Blue Hotel & Hot Springs in Warrnambool is an open-air sanctuary with geothermal mineral rock pools, sensory caves, cleansing waterfalls, two cold plunge pools and an aromatherapy pool. The hotel has 81 rooms, with six penthouse suites available. Rates start at $71 per night.
Temazcal ceremonies in Mexico
Rooted in ancient Mesoamerican traditions, temazcal ceremonies offer a deeply therapeutic and spiritual experience. These sweat lodge rituals use heat, steam and herbal infusions to promote emotional release and mental clarity. Luxury hotels increasingly incorporate these sacred ceremonies into their wellness offerings, catering to travelers seeking immersive, high-end healing experiences.
Conrad Punta de Mita, a luxurious beachfront resort in Mexico’s Riviera Nayarit, offers an authentic temazcal ceremony led by a trained shaman. Set within a traditional clay dome, the ritual guides guests through phases of cleansing, renewal and introspection, leaving them feeling revitalized and connected to ancient healing traditions.
Rates for temazcal ceremonies start at $250 per person, and rooms start at $428 or 95,000 Hilton Honors points per night.
Hurkle durkle-ing in Scotland
The 19th-century Scottish term “hurkle-durkling” — lounging in bed when one should be up — is making a comeback among travelers prioritizing slow living and deep rest.
Gleneagles, a historic country estate in Perthshire, is the ultimate destination for this indulgent type of relaxation. The massive 1,640-square-foot Royal Lochnagar Suite, with its canopy-dressed four-poster bed and sweeping views of the Ochil Hills, practically begs guests to enjoy a full Scottish breakfast in bed.
When it’s time to get out of bed, continue relaxing at the Spa at Gleneagles, which incorporates healing botanicals from the Scottish landscape in its treatments.
Rates at Gleneagles start at $582 per night. Book through American Express Fine Hotels + Resorts and receive a $100 food-and-beverage statement credit to use at the property and other perks, including guaranteed late checkout.
Astrology-inspired travel in Arizona
Those guided by celestial insights — or simply drawn to unique wellness experiences — can explore a holistic approach to well-being under the stars.
The Civana Wellness Resort in Arizona’s Sonoran Desert just outside of Phoenix invites guests to align their wellness journey with the cosmos through “Stars Align,” an astrology-inspired retreat. The program features personalized itineraries based on astrological elements, offering curated spa treatments, wellness classes, private readings and seasonal cocktails tailored to each zodiac sign.
Highlights include aerial yoga, workshops on developing your personal mantra and aromatherapy massages. The Aquarius-themed cocktail (2025 is the age of Aquarius, after all), crafted with blueberry-infused vodka, zesty lemon and lavender honey tea, embodies the innovative spirit of this air sign.
Rates at Civana Wellness Resort start at $487 per night.
Forest bathing in Japan
For travelers looking to reconnect with nature, forest bathing — known as Shinrin-yoku in Japan — provides a mindful way to immerse yourself in the healing power of the natural world. In fact, according to a 2009 Japanese study, spending time in a forest environment can lower cortisol levels, pulse rate and blood pressure.
The Ritz-Carlton, Nikko, a luxurious retreat in the UNESCO-listed Nikko National Park, offers a guided forest bathing experience designed to reduce stress and promote overall well-being. Guests can stroll through towering cedar forests, breathe in the crisp mountain air and partake in mindfulness exercises led by an expert guide. This immersive journey enhances relaxation and deepens the connection between body and nature. Afterward, guests can unwind in the hotel's open-air onsen, which draws from the region’s natural hot springs.
Rates at The Ritz-Carlton, Nikko start at $902 or 95,500 Marriott Bonvoy points per night.
Hormone and menopause care in the US
As wellness travel expands, more resorts are addressing hormone health and menopause care, providing tailored treatments for guests navigating these life transitions.
At Miraval Austin, a luxury wellness retreat, women can participate in specialized programs incorporating nutritional guidance, stress reduction techniques and spa treatments designed to support hormonal balance. Room rates start at $772 or 40,000 World of Hyatt points per night.
Meanwhile, The Ritz-Carlton, Amelia Island offers a rejuvenating "Age-Defying Wellness" package that includes customized massages, restorative sleep programs, and access to integrative health specialists focusing on menopause and hormonal well-being. These programs are designed to empower women with tools and treatments that promote vitality, balance and overall well-being, making them an ideal escape for those seeking holistic hormone support. Room rates start at $921 or 60,000 Marriott Bonvoy points per night.
Cold water immersion therapy in Sweden
A continuing trend in wellness, cold water immersion therapy is celebrated for enhancing circulation, boosting mental resilience and reducing inflammation. At Arctic Bath, part of the Small Luxury Hotels of the World portfolio that now has a partnership with Hilton, cold water immersion takes center stage as part of its wellness experience.
At the cold plunge pool at the center of the hotel’s floating spa in the Lule River, guests can embrace the rejuvenating effects of submerging in icy waters while surrounded by the serene landscape of Swedish Lapland.
Room rates start at $696 or 100,000 Hilton Honors points per night.
Related reading:
- Trade excess for mindfulness on these 2025 and 2026 wellness cruises
- From city sanctuaries to desert retreats, these are the best luxury hotel spas for every type of traveler
- 21 relaxing adults-only, all-inclusive resorts for a kid-free vacation
- Six Senses plans another new US resort — and this one might make Hyatt’s Miraval sleep with one eye open
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
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- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
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You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
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Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.