by Andrew Kunesh, Senior Reporter, Cards & Loyalty
Happy Saturday, TPG readers. It’s hotel company earnings season, and the talk of the town (or at least the talk of hotel nerds like yours truly) is whether Hilton is on the verge of overtaking Marriott in terms of loyalty program size. Hilton Honors has increasingly gained ground against Marriott Bonvoy in terms of member count over the last few quarters.
Hilton made major strides in the last 18 months to acquire or launch new brands and partnerships to woo new customers and keep loyalty members happy, like Graduate Hotels, NoMad, Small Luxury Hotels of the World and AutoCamp. But Marriott is preemptively using a marketing tactic Delta Air Lines used back in 2010 when it was dethroned by United Airlines as the largest airline in the world: Bigger doesn’t always mean better.
Marriott leaders this week touted the benefits of Bonvoy and some of its shock-and-awe experiential offerings. They’re the only ones offering a path to redeeming points to see Taylor Swift’s “The Eras Tour,” after all! Further, while Hilton made all these brand and partnership announcements, Marriott is the one that has a well-established presence in many of the luxury and lifestyle sectors.
Checking in to a Marriott or Hilton hotel sometime soon? Check out their cobranded credit cards for maximum points-earning potential (including some hefty welcome bonus point offers!) and for building your path to elite status:
That’s all from me for today. I’ll catch y’all tomorrow.
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