Instead, those routes are among a growing list of targeted one-off flights added this year around college football weekends. It’s all part of a trend that’s seen airlines add special routes for singular sporting events — especially around college and pro football.
For airlines, it’s a chance to capitalize on the brief spike in demand between smaller markets that nonstop flights wouldn’t ordinarily connect. TPG’s Sean Cudahy takes a closer look at what’s driving U.S. carriers to try their hand at sports tourism.
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