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Flexibility is key: Why I (mostly) like the Virgin Atlantic Flying Club changes
Ben Smithson is a senior writer for TPG and is based in London. Originally from Australia and a qualified lawyer with a financial services background, he has almost a decade of experience writing about a broad range of travel and loyalty topics.
November 4, 2024 • 10 min read
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Quick summary
Virgin Atlantic's Flying Club loyalty program now offers all seats on Virgin-operated flights bookable with points, moving away from capacity controls.
Award seats are dynamically priced, leading to both lower Saver fares and significantly higher peak-date rates.
Carrier-imposed surcharges have been reduced, especially for Saver fares, lowering out-of-pocket costs for many redemptions.
Flexible travelers can find excellent deals, but peak travel dates may see extremely high point requirements.
What to consider
Dynamic pricing can result in wide fluctuations, with some business-class awards reaching 350,000 points per flight.
Surcharges, taxes and fees are now lower on many routes, but still vary by class and departure location.
Saver fares offer the best value but are limited in availability and may require flexible travel dates.
What you'll miss from the article
A detailed breakdown of new Saver pricing, surcharge reductions and strategies for maximizing value with the updated Flying Club program.
Generated by AI with support from our editorial team.
Update: Some offers mentioned below are no longer available. View the current offers here.
For Flying Club members, all seats on Virgin-operated flights are now available to book with Virgin points, a dramatic shift from the strictly capacity-controlled system the program previously operated under. Additionally, the biggest program change is that all award seats are now dynamically priced, with some fare costs reducing and others increasing.
The changes are a mixed bag and very much depend on which type of traveler you are. As a flexible traveler without children, I'm pleasantly surprised with the new Flying Club program and pricing — here's why.
The Flying Club reinvention wasn't quite as expected
BEN SMITHSON/THE POINTS GUY
Though Virgin Atlantic released some information regarding the adjustments to Flying Club before it went live on Oct. 30, as a frequent flyer on the airline, I published a wish list of changes that I felt would keep the program attractive to members and competitive in the loyalty landscape.
Here's a look at whether those wishes were granted.
A reasonable cap on dynamic pricing: I hoped the most expensive peak-date fares would be no more than twice the previous award-chart levels. Unfortunately, rates are now as high as 350,000 points per flight, more than four times the previous amounts. While this is undeniably a negative change, many of these high award-fare seats would have never been offered for redemptions under the old capacity-controlled award system.
The ability to pay surcharges with points: While this change has not yet been implemented, surcharges have been significantly reduced, so I consider this a program improvement.
Discounts on surcharges during off-peak periods and no increased surcharges on peak periods: Flying Club has implemented reduced surcharges across all dates, including dramatically lower surcharges with the new Saver fares. This is a major program plus in my book.
Points-only upgrades: Unfortunately, you must still pay the surcharges on award upgrades.
Continued network-wide discounts on award seats: I consider the new Saver seats, available on about 75% of all Virgin Atlantic-operated flights, equivalent to the previous limited-time-only network-wide discounts.
New Virgin Atlantic Saver fares are a terrific deal
BEN SMITHSON/THE POINTS GUY
While I hoped for reduced redemption rates on low-demand dates, the new Saver fares made my jaw drop, and now offer the lowest rates of any major airline loyalty program for flights to Europe in all classes.
While the availability of these flights is limited (look for the red "Saver" tag when booking), prices start from as low as 6,000 Virgin points in economy from John F. Kennedy International Airport (JFK) to Heathrow Airport (LHR), 10,500 Virgin points in premium economy and just 29,000 Virgin points in business class.
VIRGINATLANTIC.COM
There is no denying these rates greatly improve the Flying Club program and are market-leading prices. However, since a published award chart no longer sets the pricing standard for Flying Club, being a flexible traveler is key to snagging a great redemption deal now that the carrier has switched to a dynamic pricing model.
For years, I've complained about Flying Club's eye-watering carrier-imposed surcharges, which added more than $2,000 to the cost of a round-trip business-class redemption to Europe. Despite holding a healthy balance of Virgin points for years and being a fan of their premium products, I couldn't bring myself to pay that much cash on top of the points required for an award redemption.
Along with the new Saver fares, a real program improvement has been the reduction of carrier-imposed surcharges. The surcharges are priced dynamically — which is an unusual concept in itself — but for the cheapest Saver fares, this means that the total fees, taxes and surcharges payable for a flight to London are now as low as:
$73 in economy
$105 in premium economy
$254 in business class
VIRGINATLANTIC.COM
Even on peak travel dates when you'll pay the highest number of Virgin points required, round-trip business-class fees, taxes and surcharges from the U.S. West Coast to London are about $1,350 (note that this price may fluctuate, since it is priced dynamically). Though you still may gasp at the price, this is a reduction from previous surcharges the carrier imposed.
Plus, this heftier tax is due to the U.K. APD Tax that all airlines pass onto consumers. Therefore, just know that when you fly from the U.K. to the U.S., you will pay more in surcharges.
Capitalize on Virgin Atlantic transfer bonuses
DRAGANA991/GETTY IMAGES
Since Flying Club is a transfer partner of many popular credit card programs, transfer bonuses are a great way to save even more on your next flight.
For example, the following transfer bonuses are currently being offered:
Transfer Chase Ultimate Rewards to Flying Club and receive a 40% bonus (available until Nov. 30)
Transfer Citi ThankYou Rewards to Flying Club and receive a 30% bonus (available until Nov. 16).
If you have transferable Chase and Citi credit card points at your disposal, you can book a business-class flight to London starting at 21,000 Chase Ultimate Rewards points or 23,000 ThankYou Rewards points with the lowest Saver rates.
This is an astonishing price point as even popular programs like Air France-KLM's Flying Blue start from 50,000 miles when booking a one-way business-class seat from the U.S. to Europe.
Flying Club peak rates are super expensive
Though Flying Club has implemented many positive changes to its program, there are some drawbacks if you want to travel during popular periods. During your award search, you may find that many dates have priced business-class flights at 350,000 points per flight.
In the same way my jaw dropped at how low the new Saver rates are, it was a similar shock to see how disappointingly high peak rates have become. While I expected prices to rise on peak dates, I did not anticipate they would be priced this high.
VIRGINATLANTIC.COM
I would not recommend anyone redeem their Flying Club points at these rates. If you want to travel during peak season, you can likely find a much better deal through other programs or by booking a cash fare. This especially holds true when you consider that TPG values 700,000 Virgin points at $9,800 per our November 2024 valuation of Virgin points.
Even if you want to book an economy ticket for 150,000 points each, this is unreasonable, and I would not recommend redeeming your Virgin or credit card points this way.
Virgin Flying Club award rate discrepancies
With the recent program changes, I've noticed that the new dynamic pricing generates odd rates. For example, this one-way economy ticket from Miami to London costs 161,000 points, while the premium economy ticket costs just 43,500 points. The cost of the economy ticket is almost four times the cost of a premium seat. Is this a technical glitch?
VIRGINATLANTIC.COM
Additionally, I've seen skewed pricing in which a Saver fare is offered for an economy seat, while premium and Upper Class are priced dynamically. I think it's unlikely anyone would be willing to pay almost 27 times the number of points to book a premium economy ticket over an economy ticket on the same aircraft.
VIRGINATLANTIC.COM
I wouldn't panic just yet over these award pricing discrepancies, as I expect Virgin is still figuring out how to price its seats, and these rates will most likely adjust and become more sensible over time.
Even with transfer bonuses from credit cards, I'd be shocked if many Flying Club members are willing to pay 250,000 points for a premium economy flight, especially when they realize it's very much economy plus and not a business-class seat.
If nobody pays these steep prices and the flights are not full, I would expect to see reduced rates. After all, it's hardly attractive to prospective program members if they only see these maximum rates when deciding whether to transfer credit card points to Flying Club.
Additionally, I'm excited to see if last-minute Saver fares will be introduced to fill planes with plenty of spare seats, even on peak dates. This could mean excellent deals for spontaneous travelers like myself.
It's worth noting that Capital One miles transfer to Virgin Red, not directly to Virgin Atlantic Flying Club. However, you can easily use your Virgin Red account points with Flying Club.
Check out these card options in which you can earn reward points and miles to book Flying Club award seats. Plus, these cards all offer terrific welcome bonuses:
The Business Platinum Card® from American Express
The Platinum Card® from American Express
American Express® Gold Card
Capital One Venture Rewards Credit Card
Capital One Venture X Rewards Credit Card
Ink Business Preferred® Credit Card (see rates and fees)
Chase Sapphire Preferred® Card (see rates and fees)
As always, TPG recommends finding award availability before transferring your credit card points.
Bottom line
With Virgin Flying Club switching from award charts to dynamic pricing, some people, specifically travelers who fly to London during peak periods, such as during the summer months, may be a bit disappointed with the recent changes, as rates on peak dates have significantly increased.
However, if you have flexibility in your travel plans and love a great flight deal (like myself), the Flying Club changes are much more palatable. The network-wide surcharge reductions are undeniable program improvements, and the new Saver pricing is impressive, especially when you factor in frequent credit card transfer bonuses.
Seriously, paying under 30,000 points for a lie-flat seat to Europe is hard to say no to, and for my travel habits, I'm satisfied with the new Flying Club program changes.
Comments
By commenting, you agree to our Community Guidelines to help create a positive space for conversation. The responses below are not provided or commissioned by the bank advertiser, our partners, or The Points Guy (“TPG”). They have not been reviewed, approved, or otherwise endorsed by any of these parties. All responses are submitted by individual contributors, and neither the bank advertiser, our partners, nor TPG are responsible for ensuring that all posts and/or questions are answered.
