Vienna Is Using Terrible Online Reviews to Promote Tourism
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Strange and utterly weird tourism campaigns (and online trolls, for that matter) aren’t news to us here. So our interest was piqued when we came across Vienna’s new ad effort, which hopes to lure prospective visitors with terrible reviews.
Confused? So were we.
According to Quartz, the city’s tourism board is highlighting some of the worst reviews they’ve received as part of their “Unrating Vienna” campaign. The ads plastered all over Austria’s capital city feature legitimate reviews from tourists who were, well, not too pleased with their experience. One of them describes Schönbrunn Palace’s lawn as “a mess,” and another called the view over Prater Park “rubbish.” Yikes.
Counterintuitive, yes, but also kind of brilliant. It seems a bit like a challenge — I mean, do you really believe that the Leopold Art Museum houses “disgusting” paintings by world-renowned artists, including Egon Schiele and Gustav Klimt? Yeah, they don’t think so either.
Norbert Kettner, the tourism board’s managing director, told Lonely Planet, “We take a humorous look at the notion that online ratings are not always the right path to take when it comes to looking for relaxation and moments of enjoyment. The campaign is intended to make people sit up and think and trigger broader public discussion.”
Vienna is hardly the first destination to take an unconventional approach to attracting tourists. Last fall, the state of Nebraska launched the most self-deprecating campaign ever, assuring prospective visitors that the Cornhusker State “honestly [is not] for everyone.”
And then there was the time that Lithuania’s capital, Vilnius, declared itself “the G-spot of Europe.”
Moral of the story here: Read those surly reviews of Vienna with a grain of salt — or the whole shaker — and go out and see the world with your own eyes. Want to make sure your trip to Vienna is anything but lackluster? Consider visiting during the holidays, when the Christmas markets fill the city squares with plenty of festive cheer, and bed down in luxury at the Park Hyatt Vienna (from 25,000 Hyatt points per night).
Either way, don’t forget to write your own review after.
Featured image courtesy Getty Images.
Welcome to The Points Guy!
Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
- Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees