‘Lucky for You, There’s Nothing to Do Here’ Says Nebraska’s New Tourism Campaign

Oct 18, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

There’s self-deprecating, and then there’s Nebraska’s new tourism campaign.

For four consecutive years, the state has come in dead last out of states people want to visit, according to MMGY Global, a travel marketing research firm. Instead of trying to flaunt the state’s music and art scene in Omaha or wildlife, officials are moving into the camp of “If you can’t beat ’em, join ’em” — namely in the form of their latest campaign.

Image courtesy of Nebraska Tourism Commission.

The Commission’s new slogan is “Honestly, it’s not for everyone,” and we gotta give it to them: It’s pretty brilliant. They’re not trying to pretend to be something they’re not, and are well-aware that the state “may not be on everyone’s bucket list of places to visit.” They’re trying to appeal more to city-goers who want to escape “the big city life for moments of solitude in the open plains” than chic world travelers without being — dare we say — corny. This is a little something we like to call knowing your audience.

You’ll be able to find this campaign in ads next spring, which will feature everything from hikers on a rock formation, complimented with the phrase “famous for our flat, boring landscape” to viewers.

Locals, though, are still a little *plain* skeptical. Micah Yost, a Nebraska native told The Washington Post, “I just don’t think the best way to pitch ourselves is calling out stereotypes about ourselves. There’s no reason why that would draw people to the state.”

He also brought up the fact that if people just “view us as cornfields and dirt roads,” they’ll miss out on other things happening in the state — like “innovation happening at the universities, the great sports, the great restaurants.”

The real kicker, though? They paid a Colorado marketing firm to come up with it. So they really weren’t kidding when they said it’s not for everyone.

Featured image courtesy of Getty Images.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points

TPG'S BONUS VALUATION*: $1,650

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
  • Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.
Regular APR
15.99%-22.99% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.