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Trolls, Shrek and more coming to family-friendly Universal Kids Resort opening in Texas in 2026

Feb. 21, 2025
4 min read
20250220_Family-Friendly Universal Kids Resort Texas_Universal-Kids-Resort-Conceptual-Rendering
Trolls, Shrek and more coming to family-friendly Universal Kids Resort opening in Texas in 2026
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Universal theme parks around the world are in a period of unprecedented growth. The second Super Nintendo World — which is the first in the U.S. — just celebrated its second birthday at Universal Studios Hollywood in California. In Florida, Universal Orlando is only a few months away from opening Universal Epic Universe, an entirely new theme park that's scheduled to open May 22. You’d think Universal would have its hands full already, but you’d be wrong.

In a first for the brand, Universal Destinations & Experiences is also building a family-friendly theme park in Frisco, Texas, a suburb of Dallas. The park will be designed for children ages 3 to 9 and their families and will feature family-friendly attractions, interactive shows, fun food-and-beverage outlets and character meet-and-greets. Universal also has plans for a themed, 300-room hotel at the park's entrance.

On Feb. 1, Universal revealed the themed lands coming to the new park when it opens next year.

UNIVERSAL

According to a press release, Universal Kids Resort will feature themed lands based on popular characters like DreamWorks Animation's "Shrek," "Puss in Boots," "Trolls" and "Gabby's Dollhouse," as well as Nickelodeon's "SpongeBob SquarePants," Illumination's "Minions" and the "Jurassic World" franchise.

“It’s an amazing opportunity to bring these iconic stories to life for kids and families to experience, interact with and play together,” Sarah Gibson, vice president and executive producer of Universal Creative, said in a press release. “At each point, we considered how we could design a place especially for kids where they could explore, imagine and adventure with their families and friends. They’ll be able to do all this while being fully immersed in some of their favorite stories — ones full of curiosity, laughter and joy.”

UNIVERSAL DESTINATIONS & EXPERIENCES

Kids can visit a playground themed after Shrek's swamp; earn their boating license with SpongeBob SquarePants; face off with the evil Purple Minions in an action-packed, water-soaked battle; come face-to-face with dinosaurs; play carnival games with Puss in Boots; and so much more. The park's central hub will also feature several shady lawns (a theme park must) and interactive play areas.

“At Universal Kids Resort, children will have the opportunity to play, sing, dance and discover with some of their favorite characters,” Dan Cuffe, vice president and general manager of Universal Kids Resort, said in a press release. “Beyond the highly-engaging attractions and shows, families will find ample areas to rest and also enjoy themed food and beverages and shop for fun character souvenirs. Each of these areas elicit wonder with a lush, colorful environment."

Universal acquired just under 100 acres of land to build Universal Kids Resort, meaning this family-friendly resort will have a much smaller footprint than Universal’s resorts in Florida and California. In comparison, Universal Orlando covers more than 1,000 acres in Central Florida, including Epic Universe.

UNIVERSAL DESTINATIONS & EXPERIENCES

The park's smaller size adds to its family-friendly nature. Families with young children often can’t (or don’t want to) do morning-to-night, weeklong theme park vacations. At Universal Kids Resort, they can spend time at the park and then head back to the hotel for a nap and a swim. If they don't see or do it all, they can walk right next door to visit again the next day. Alternatively, a park like this can be a one-day stop on a multiday vacation to the Dallas area.

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Related: 8 quirky US theme parks you have to see to believe

Universal’s focus on attracting families with younger kids to this new Texas park gives preference to a demographic that can sometimes feel excluded from the epic coasters and thrill rides that dominate at Universal’s other parks. Also, building in Texas means that geographically, this park sits squarely between its Florida and California park juggernauts, making it easily accessible for much of the country.

Universal’s movie-based resorts are already superstars in the theme park world. Along with projects like the year-round horror attraction coming to Las Vegas and the soon-to-open Epic Universe, this development continues Universal's trend of making big, bold moves to increase brand loyalty and boost park attendance by introducing fans to the brand in new ways.

Related reading:

Featured image by UNIVERSAL
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.