Uber Will Now Sell You Snacks and More in Your Ride
A New York-based start-up that's partnered with ride-hailing drivers to sell riders snacks and accessories has inked a deal with Uber. Cargo announced Thursday that it's joining with the ride-hailing giant to offer its services to drivers in an official capacity.
Cargo, launched in 2017, has been a way for ride-sharing drivers to make a little more cash on the side. It gives drivers free boxes filled with items like chips, gum, granola bars, candy, phone chargers and more to sell to passengers. Drivers get to keep 25% percent of the sales and at least $1 per item.
For riders it can be a convenient way to grab a snack or breath mints before an important meeting — although some may view it as relentless marketing making its way into another realm of peoples' lives.
Cargo does offer free items to riders and drivers still get paid for distributing those — a win-win for both sides. Cargo can do this because brands are willing to pay to get their products in front of a captive audience.
Riders currently pay for the items through the Cargo app, but Uber one day hopes to add that feature right into its own app.
Now, active Uber drivers who have are 4.7 rating or above can pock up a Cargo box from one of Uber's driver support hubs in San Francisco or Los Angeles. TechCrunch reports that Cargo will continue to offer its services to ride-hailing drivers who work for other companies, too.
Cargo claims that drivers who install the system into their cars make on average an extra $1,200 a year, while the top 10% of earners boost their income by $3,600 a year.
You can also find Cargo boxes in New York, Boston, Minneapolis/Saint Paul, Washington, D.C., Baltimore, Atlanta, and Dallas/Fort Worth.
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