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Will $52 million solve Australia's devastating tourism crisis?

Jan. 21, 2020
4 min read
Australian bush fires
Will $52 million solve Australia's devastating tourism crisis?
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As bushfires continue to burn, and severe weather pummels eastern Australia with dust storms and hail, Australia has approved a massive $52 million tourism recovery package.

The Australian Tourism Export Council expects "massive losses from cancellations and forward bookings" because of the ongoing bushfires, Skift reported. So many people are cancelling trips, as many as 70% of businesses and tour operators are claiming losses between approximately $3,400 and $344,300. The bushfires have disrupted Australia's peak booking period (December to late February), during which half of all bookings from the U.S., U.K. and Europe are made.

Related: Everything you need to know about Australia's bushfires

The recovery fund was created to try to convince tourists to travel to Australia, thereby bolstering the economy in destinations hit hardest by the fires. The package comprises three parts: $14 million for a domestic tourism marketing campaign; $17 million for an international tourism marketing campaign — highlighting how Australia is safe and open for business -- and the remainder will be used to create new attractions, including concerts, festivals and art, in fire-affected areas.

Australian officials noted that, at almost 3 million square miles, the country is roughly the size of the U.S. mainland and a huge portion of the country remains unaffected by the bushfires.

Grant Hunt, CEO of the Australian tourism company Voyages, told TPG earlier this month: “While our sincerest sympathies remain with those communities [affected], it’s important for international visitors to understand that Australia is an incredibly vast land and 97% of key tourist destinations, such as Uluru, are unaffected by the bushfires.”

"My message to anyone thinking about a holiday — from here or overseas — is that Australia’s towns and our incredible parks and beaches are open for business and they need your help," said Simon Birmingham, the minister for trade, tourism and investment, in a statement.

Prime Minister Scott Morrison said, “Australian tourism is facing its biggest challenge in living memory.”

He added, "One in 13 Australian jobs rely on tourism and hospitality, so our $76-million investment is an urgent injection to help all those hotels, restaurants and cafes, and tour operators get back on their feet."

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Related: The best ways to use points and miles to fly from the US to Australia

In addition to the bushfires, Australia's drought conditions have caused massive dust storms, according to the Associated Press. One such cloud of red dust, approximately 186 miles wide, descended over towns in New South Wales over the weekend. In Canberra, severe thunderstorms brought golfball-sized hail and floods.

If you encounter a dust storm during your trip, Lifehacker advises you to find cover as soon as possible. If you're driving, pull over immediately. The same is true for people who find themselves in the midst of a hailstorm.

Travelers with existing plans to visit Australia should check to see if they have trip protection coverage provided through a premium credit card. You'll also want to check your flights before departure, because several airlines have canceled flights because of low visibility.

As Hunt pointed out, many popular destinations in Australia remain safe to visit, including the major cities of Sydney, Melbourne and Perth -- although there are reports of low air quality because of the bushfires. It's a good idea to check with your hotel before arrival, especially if you have asthma or another preexisting condition.

Before you travel to Australia, be sure to check the most recent bushfire information from the state or territory you're visiting:

New South Wales

Victoria

Tasmania

Australian Capital Territory

Northern Territory

Queensland

South Australia

Western Australia

Many organizations and volunteer services are actively assisting with firefighting and recovery efforts throughout Australia, and there are plenty of ways to support those efforts and others.

Consider donating to the Australian Red Cross, the Society of St. Vincent de Paul (which is helping Australians rebuild and providing food, clothing and emotional support) and the Foundation for Rural and Regional Renewal, which is focused on long-term support for affected communities.

Featured image by Getty Images

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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.