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Sushi and the City: A Nobu Hotel is finally opening in NYC

June 15, 2023
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3 min read
Grand Opening Celebration Of The World's First Nobu Hotel Restaurant And Lounge Caesars Palace
Sushi and the City: A Nobu Hotel is finally opening in NYC
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Calling all sushi lovers and those obsessed with luxury hotels: New York City is finally getting a Nobu Hotel.

Thailand-based Asset World Corp Public Company Limited is teaming up with Nobu Hospitality to transform the Hotel Plaza Athenee (which closed due to the pandemic), in New York's well-to-do Upper East Side, into the Plaza Athenee Nobu Hotel and Spa New York. Additionally, the companies will open another dual-branded Plaza Athenee Nobu Hotel and Spa in Bangkok.

Nobu Hotels, for the uninitiated, are the hotel love child of celebrated Japanese chef Nobu Matsuhisa and Hollywood business partners Robert De Niro and Meir Teper. The first location opened 10 years ago in Las Vegas as a hotel-within-a-hotel at Caesars Palace — and has taken the world by storm ever since.

Today, there are over 30 Nobu hotels around the world, and more in the pipeline, with locations in beach destinations like Los Cabos, Mexico, and Miami, as well as city hot spots like Chicago, Barcelona and even Marrakech, Morocco.

Though New York was home to multiple Nobu restaurants (and the celebrity crowds that tend to eat there), the city was absent a Nobu hotel. That will all change, however, in 2026, with the debut of Plaza Athenee Nobu Hotel and Spa New York.

Related: The best hotels in New York City

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Like many hotels set to open in the more distant future, the details are currently sparse. But, we do know a few things. The hotel will be located at 64th Street and Park Avenue in the Upper East Side, near some of the city's most prized attractions like Central Park, shopping on Fifth and Madison avenues, and some of the world's most famous museums.

The hotel, set in a nearly century-old building with a famed history of hospitality, will have 145 rooms, suites with indoor-outdoor glassed terraces, a Japanese onsen, a spa and a wellness center. There will also be a kind of private dining experience in a townhouse setting "serving as a private sanctuary for the discerning traveler," according to the now-public hotel website.

And of course, the hotel will also offer Nobu's signature omakase, meaning that the celebrity-sighting Instagram account Deuxmoi had better get ready for its notifications to blow up even more come 2026.

Unfortunately, renderings of the Nobu Hotel New York (as we're sure it will be casually known) are not yet available. We do know that AWC "will oversee overall project development along with the concept and design," according to a statement.

In Bangkok, the Plaza Athenee Nobu Hotel and Spa Bangkok, also set to open in 2026, will be located in the historic EAC (East Asiatic Company) Heritage Building by the Chao Phraya River. The hotel will feature "curated dining offerings," alongside a special Nobu cruise boat that can host special events and private parties.

As always, we'll keep track of the progression of these hotels and share more information as it becomes available.

Featured image by ETHAN MILLER/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.