Star Alliance eyes Azul’s network to fill its Brazil gap
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Star Alliance keeps getting burned in Brazil. Varig, its first Brazilian member, left the alliance in 2007 as it was headed towards shutting down; TAM joined in 2010 only to depart for Oneworld when it merged with LAN Airlines in 2014; and Avianca Brasil left in August, several months after ceasing operations.
The alliance’s checkered history in Brazil, however, does not make South America’s largest aviation market any less important to the global partnership.
Azul, the third largest carrier in Brazil, is on Star’s radar as it looks to broaden its network proposition in the market, Star CEO Jeffrey Goh told TPG at the Airline Passenger Experience Association (APEX) expo in Los Angeles on Monday.
“The question is the connectivity proposition,” he said of the carrier. An airline’s network and what it adds to Star is one of the two main criteria by which the alliance measures all potential new members, the other being its frequent flier database, explained Goh.
Azul has its largest hub at Viracopos Campinas International Airport (VCP) that, while in the greater São Paulo metropolitan area, is nearly 60 miles from the city center. The facility is nearly 70 miles from São Paulo Guarulhos International Airport (GRU), the city’s main international gateway, making connections between the airline’s hub and other Star member flights lengthy at best.
Goh cited Azul’s Viracopos hub as a challenge to Star membership but added that the equation has changed since the collapse of Avianca Brasil in May.
Avianca Brasil’s exit has opened slots at Brazil’s busiest airports, including Guarulhos and Congonhas (CGH) in downtown São Paulo, that Brazilian regulators appear inclined to award to non-incumbent airlines. Azul already acquired enough slots at Congonhas to launch a shuttle on the country’s busiest route to Rio de Janeiro’s Santos Dumont Airport (SDU) in August.
Azul already has relationships with several Star members. The airline codeshares with United Airlines, which also owns an equity stake in the Brazilian carrier, and it is working on a joint venture with TAP Air Portugal.
However, despite Star’s interest, it takes two to samba. An Azul spokesperson told TPG that the airline is not interested in joining the alliance at this time.
The comment echoes ones made by Azul CEO John Rodgerson in an interview with a local publication in August where he questioned the benefits of a global network when Azul is focused on the Brazilian market.
Azul is interested in deepening its bilateral relationships, particularly with TAP and United, added Rodgerson.
Featured image courtesy of Airbus.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,600
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 toward travel when you redeem through Chase Ultimate Rewards®.
- 2X points on travel and dining at restaurants worldwide, eligible delivery services, takeout and dining out & 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 80,000 points are worth $1,000 toward travel.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on orders over $12 for a minimum of one year on qualifying food purchases with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Earn 5X points on Lyft rides through March 2022. That’s 3X points in addition to the 2X points you already earn on travel.