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New Radisson Rewards Americas loyalty program launches today

June 16, 2021
4 min read
Radisson Blu Chicago exterior
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Editor's Note

This post has been updated with new information.

Back in April, Radisson announced it would split its Radisson Rewards loyalty program into two programs: Radisson Rewards and Radisson Rewards Americas. And now, the time has come for this change to go into effect. Today is the day Radisson Rewards Americas launches.

The former Radisson Rewards will cater to customers in Europe, the Middle East, Africa and the Asia Pacific. These members can earn and redeem points at properties in these regions.

On the other hand, stays in the United States, Canada, Latin America, and the Caribbean will be routed through the new Radisson Rewards Americas. You'll have to create an account with this new program and use it to earn and redeem points in these regions.

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What's going to happen

Members will be able to transfer points for free between Radisson Rewards and Radisson Rewards Americas. Points will transfer 1:1 between the programs using the "Global Points Transfer process."

Likewise, Radisson Rewards elite status will be honored in both programs, but you'll have to call Radisson member services to request a status match.

All current Radisson Rewards members will have to create Radisson Rewards Americas accounts to participate in the program. Radisson will not automatically generate Radisson Rewards Americas accounts.

Related: Your complete guide to earning Radisson Rewards points

What's the reason for this change?

(Image courtesy of Radisson)

Radisson stated that it's splitting its program to "deliver a more localized experience" to ensure "Radisson Rewards members will continue to enjoy great regional offers."

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That said, I don't see why splitting the program in two is necessary for this. If you have a phone number or address attached to your Radisson Rewards account, it should be easy to localize offers based on existing information.

Plus, the Americas are a big place. The hotel market in the U.S. is much different than in Chile or even Mexico. I'm not sure how much localization can occur among so many North, Central and South American countries that warrant a separate loyalty program.

As noted by One Mile at a Time, the real reason for this split could be changing data regulations in the U.S.

Radisson was acquired by HNA Group and later sold to Jin Jiang International — the latter controlled by the Chinese government. The U.S. now requires that the Chinese government no longer have access to certain types of information for U.S. customers. So, splitting the loyalty program in two could be Radisson's way to become compliant with these new data laws.

Regardless of the reason, in my eyes, this will lead to mass confusion among Radisson Rewards members — especially once travel resumes. Being forced to manage two points balances and accounts isn't ideal, especially given no other major hotel chains do this.

It's unclear if members will earn elite status in Radisson Rewards and Radisson Rewards Americas separately in the future. If separate, this is a huge blow to customers who split their travel between the Americas and the rest of the world.

It will also be interesting to see how Radisson's cobranded credit card changes in response to this split. For example, will we see a separate card for Radisson Rewards Americas? Only time will tell.

Related: How to pick the right hotel chain for you

Bottom line

Radisson Rewards Americas will go into effect tomorrow. This new program will handle loyalty for all hotel stays in North, South and Central America, while all other regions will continue to use Radisson Rewards.

It will be interesting to see how this rollout happens and how it affects existing Radisson Rewards members. We'll keep you updated when we get more information from Radisson.

Additional reporting by Benji Stawski.

Photo by Tupungato/Shutterstock

Featured image by (Photo by Tupungato/Shutterstock)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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    The Points Guy Exclusive Offer: Earn 150,000 Membership Rewards® points after you spend $15,000 on eligible purchases with the Business Platinum Card® within the first 3 months of Card Membership.

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  • Annual Fee

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    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
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Why We Chose It

It's hard to find a card that competes with the mile-long list of benefits that come with the Amex Business Platinum. While it's certainly not the card for the average consumer, a business owner with tons of expenses -- especially related to travel -- will find this card incredibly valuable. This card is similar to the consumer version that Amex offers, but with more business-oriented perks around statement credits and earning rates that are a better fit for business owners.

Pros

  • An up to $100 credit for Global Entry or TSA PreCheck application fee every four to five years
  • Up to $400 annual credit for eligible U.S. Dell purchases (enrollment required)
  • Gold status at Marriott and Hilton hotels (enrollment required)
  • Access to the Fine Hotels & Resorts program and Hotel Collection
  • Extended warranty protection
  • International Airline Program and Cruise Privileges Program

Cons

  • Steep annual fee
  • Difficulty meeting $15,000 welcome offer for smaller businesses
  • Limited high-bonus categories outside of travel
  • The Points Guy Exclusive Offer: Earn 150,000 Membership Rewards® points after you spend $15,000 on eligible purchases with the Business Platinum Card® within the first 3 months of Card Membership.
  • Get 5X Membership Rewards® points on flights and prepaid hotels on amextravel.com, and 1X points for each dollar you spend on eligible purchases.
  • Earn 1.5X points (that’s an extra half point per dollar) on eligible purchases at US construction material & hardware suppliers, electronic goods retailers and software & cloud system providers, and shipping providers, as well as on purchases of $5,000 or more everywhere else, on up to $2 million of these purchases per calendar year.
  • Unlock over $1,000 in annual statement credits on a curation of business purchases, including select purchases made with Dell Technologies, Indeed, Adobe, and U.S. wireless service providers.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year for checked baggage fees, lounge day passes, and more at one selected airline.
  • $189 CLEAR® Credit: Use your Card and get up to $189 back per year on your CLEAR® membership. CLEAR® is available at more than 50 U.S. airports and stadiums.
  • The American Express Global Lounge Collection® can provide an escape at the airport. With more than 1,400 airport lounges across 140 countries and counting, you have more lounge location options than any other credit card on the market as of 9/2021.
  • $695 Annual Fee.
  • Terms Apply.