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Qatar Unveils New "Qsuite" Business-Class Product

March 08, 2017
5 min read
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Qatar Unveils New "Qsuite" Business-Class Product
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Update 3/8/17 6:38pm: Check out our exclusive 360° video tour of the quad-design here and now also embedded below.


After much fanfare over the past few weeks, Qatar unveiled its new business-class product at ITB Berlin this morning. Named the Qsuite, the 1-2-1 arranged seats promise to deliver "First in Business Class". Qatar is known to make grand proclamations, so we were curious to find out if it could back up its promises with a truly special product — this time it certainly has.

After getting the chance to fully test out the new seat, here's TPG's first take on the new product:


The Unveiling

Qatar had a mock-up of a plane with an eight-seat display inside.

Before the product was unveiled, a video showed off the new Qsuite product for the gathered media.

The Qatar CEO was on hand to introduce the new product design.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker led the ceremony. He highlighted the design features and noted that what we were about to see is "globally patented" — meaning none of Qatar's competitors can copy it.

The Seat

Spacious seats fit even the tallest and broadest of passengers.

One thing that we noticed right away was the spaciousness of the new seat. It seems Qatar has found the right balance between providing sufficient footwell space while not compromising seat width.

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The window seats provide solo travelers with a mostly-private mini-suite

All Qsuite seats recline into a fully-flat 79-inch (6 foot 7 inches) bed. The table located next to the bed is large and provides a storage shelf under the surface.

Next to each seat is a small storage bin.

The storage bins located next to each seat can also be used as a stool.

The Points Guy was able to lie fully-flat in the 79-inch bed

Half of the middle seats have the ability to turn into a "double bed" with the removal of a privacy divider that would otherwise be in place.

There's even plenty of room for a size 14 shoe in the foot wells.

Many business class products feature lie-flat seats that are plenty long when fully reclined, but the foot wells are so small that they prevent taller passengers from being comfortable. Not so with this product — TPG's 79-inch height and size 14 shoes were all able to fit fine in the Qsuite.

Four-Passenger Quad Design

One of the truly revolutionary parts of this product is the "quad design". With a few easy steps, cabin crew can open up panels to convert two pairs of middle seats into a four-person mini-room. The airline designed this feature to allow families, friends or business groups be able to travel comfortably while still being able to interact.

If you're traveling as a group of four, a few quick modifications open up the four-seat group into a shared room.

Qatar showed a mock-up representing just how much work you'll be able to do while mid-flight thanks to the quad-design.

You could even hold a business meeting in the clouds.

Routes, Dates and Aircraft

During the press conference, Al Baker revealed that the first route to feature the new product will be its Doha (DOH) to London (LHR) flight — the first one should happen in June, though the exact inaugural date hasn't been revealed. The first aircraft to receive the new Qsuite product with be the Boeing 777 with an "aggressive" reconfiguration scheduled to roll out Qsuite to all of Qatar's Boeing 777 and A350-900 aircraft. The airline's Airbus A350-1000 aircraft will be delivered with the Qsuite product already on board.

Qsuite Service

While the soft product was only partially on display in the model seats, the press conference revealed more details. The in-flight entertainment promises to be industry-leading, with "more than 3,000 entertainment options" organized into a new easier-to-browse interface.

For those passengers whose first priority is to sleep, you'll have newly-designed pajamas, "full turndown service" and the ability to activate a "do not disturb" indication. Ambient lighting will be individualized for each passenger "based on their mood". Overall, Qatar is promising "an experience that redefines your expectations".

Here's Qatar Airways' introduction video:

And a 360° tour of the new business class cabin:

What's Next for Qatar

Qatar CEO Al Baker teased even more developments coming down the pipeline. Next to be announced will be "Best in class in-flight connectivity." And, since the QSuite product we saw today won't fit properly on the Boeing 787 Dreamliner or the Airbus A380, the carrier is already working on a redesign for those aircraft.

When asked again if Qatar Airways will introduce a premium-economy product, Al Baker again said no, but — as the airline "Want[s] to be the best in the world in everything we do" — a redesign of its current economy seat is planned, although no further details are provided at this time.

For even more Qatar Airways and ITB Berlin coverage, make sure to follow TPG on Snapchat and Instagram.

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Apply for American Express® Gold Card
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.