American Express' Plenti Program to Officially End on July 10
Plenti, the coalition loyalty program managed by American Express, is officially ending on July 10, 2018.
In an internal memo, Rite Aid, which is one of the members of Plenti, detailed phasing-out plans for the program's final months. As reported by Doctor of Credit, Rite Aid employees are directed in the memo to not tell customers that the Plenti program is ending until April 16 — almost three months before it's officially a program of the past.
Plenti was launched in 2015 as the first coalition loyalty program in the US, initially with eight members — Exxon, Mobil, AT&T, Macy's, Hulu, Nationwide, Direct Energy and Rite Aid. The program allows allows member to earn and redeem points across all member programs.
The program never truly reached the level of success that American Express had originally planned. In recent months, there have been many signs that the program was fading out of existence, including in December 2017, when Amex officially removed Plenti as a Membership Rewards transfer partner. In addition, Amex discontinued its co-branded credit card, and retailers like Macy's have left the program. All that, combined with the fact that Plenti offered sub-par redemption rates, means this news isn't exactly devastating. Still, RIP Plenti.
TPG featured card
at Capital One's secure site
Terms & restrictions apply. See rates & fees.
| 5X miles | Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel |
| 2X miles | Earn unlimited 2X miles on every purchase, every day |
Pros
- Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
- You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
- Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners
Cons
- Highest bonus-earning categories only on travel booked via Capital One Travel
- LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
- Earn unlimited 2X miles on every purchase, every day
- Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
- Miles won't expire for the life of the account and there's no limit to how many you can earn
- Receive up to a $120 credit for Global Entry or TSA PreCheck®
- Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
- Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
- Transfer your miles to your choice of 15+ travel loyalty programs
- Top rated mobile app