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Norwegian Air Really Needs Cash — $350 Million, to Be Exact

Jan. 30, 2019
3 min read
norwegian-air
Norwegian Air Really Needs Cash — $350 Million, to Be Exact
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Norwegian Air is looking for cash.

On the heels of a weak preliminary 2018 earnings report that showed an operating loss of 3.8 billion Swedish krona (about $419 million USD), the low-cost carrier said Tuesday it wants to raise $353 million in a share sale to shore up its shaky financial situation, Reuters reported.

Following the announcement, the airline's stock plummeted 30%, the most ever on record, according to Bloomberg.

Norwegian, well-known and beloved among flyers (even some TPG staffers) for its low transatlantic fares and relatively enjoyable inflight experience, has been on precarious financial footing after a period of rapid expansion that included unexpected engine trouble with its Dreamliners, rising fuel bills, fierce competition and a strong dollar. The carrier has been the fastest-growing low-cost carrier to date and, at the end of 2018, it said it would be slowing its expansion to shore up its financial situation.

In a statement on Tuesday, the airline's CEO, Bjørn Kjos, echoed the fact that Norwegian is shifting away from growth and toward cutting costs.

"We will now get in place a strengthened balance sheet that supports the further development of the company," Kjos said, according to the BBC. This strategy, he said, would "increase its competitiveness and stand-alone financial strength."

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The shares sale, officially called a rights issue, is an opportunity for current shareholders to buy additional shares at a special price. Details like price and the amount of shares available will be announced on or around Feb. 18. Underwriting Norwegian's share sale are Kjos, the airline's chairman Bjørn H. Kise and shipping magnate John Fredriksen, the richest man in Norway.

Additionally, the airline reportedly said on a conference call that, to help significantly lower its spending, Norwegian is still working on a plan from last year to find a joint venture partner to share the ownership of its aircraft fleet, according to Reuters.

The search for cash comes days after British Airways' parent company, IAG, officially withdrew from a months-long bidding process to buy the budget airline. IAG had submitted two failed bids for the carrier in 2018, which would've provided a nearly critical cash infusion for the operation. Norwegian, however, rejected the bids because they were too low.

"Norwegian is in a race against time," BBC's Theo Leggett wrote. "It needs to become consistently profitable, before the money runs out."

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at American Express's secure site
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TPG Editor‘s Rating
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  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.