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Marriott Leak Hints at New Program Name and Elite Tiers

Nov. 25, 2018
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2 min read
SPG Marriott Merger 4
Marriott Leak Hints at New Program Name and Elite Tiers
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It's been 26 months since the Marriott and Starwood merger was inked and three months since the Marriott Rewards, Starwood Preferred Guest and Ritz-Carlton Rewards loyalty programs merged. Since April, Marriott has said that the combined program would operate under a new name starting in early 2019. Despite 2019 being just over a month away, Marriott still hasn't announced a loyalty program name.

But now, we might have the answer from a leaked website and trademark filings. An eagle-eyed One Mile At A Time reader found a now-removed development webpage introducing the new name: Marriott Bonvoy.

Image from this Marriott webpage captured by One Mile At A Time.

But there's more changes to come than just the program name. Two elite status tiers are being renamed in 2019:

  • Platinum Premier Elite => Titanium Elite
  • Platinum Premier Elite with Ambassador => Ambassador Elite
Image from this Marriott webpage captured by One Mile At A Time.

In addition to this testing website, Marriott filed a trademark for the name "Marriott Bonvoy" on October 30. The description of the trademark provided to the US Patent and Trademark Office said:



Advertising, business management, business administration; office functions; incentive award programs; promoting hotel, resort, airline, car rental, time share, travel, and vacation services through an incentive award program; organization, operation and supervision of loyalty programs.

A statement from Marriott International to TPG confirmed, “We know there is tremendous interest around the new name of Marriott International’s loyalty program. We look forward to sharing all of the details in early 2019. Until then, we have no additional comment.”

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While a testing page and trademark filings are pretty clear signs that these are the details of the new program, Marriott could still be testing a few different names.

What do you think of the new name? Sound off on TPG's Instagram Story poll.

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.