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Looks Like Lufthansa Wants to Buy Norwegian, Too

June 18, 2018
3 min read
Interntional flights lanndin Kastrup Copenhagen Denmark
Looks Like Lufthansa Wants to Buy Norwegian, Too
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Norwegian Air is a hot commodity. After two rejected bids to acquire it from IAG, British Airways' parent company, now Lufthansa is after the low-cost airline as well.

Norwegian has already rejected two bids from International Airlines Group earlier this year, and now Lufthansa CEO Carsten Spohr says his group is "in contact" with Norwegian about a possible acquisition.

"In Europe, everyone is talking to everyone," Spohr, who leads the biggest airline group in Europe by passengers carried, told a German newspaper on Monday. "There's a new wave of consolidation approaching. That means we are also in contact with Norwegian."

In April, IAG — the parent company of British Airways, Iberia, Aer Lingus and others — announced that it had acquired a 4.61% stake in Norwegian Air, which prompted rumors of a possible complete takeover. But, Norwegian's board said in May that it had unanimously rejected two bids from IAG.

A third bid from IAG of 1.52 billion euro (~$1.79 billion) to acquire Norwegian was rumored to be in the works near the end of May, but it is unclear if that ever materialized. IAG's CEO Willie Walsh also said in May the company would not get into a bidding war for Norwegian.

Since IAG acquired its original 4.61% of Norwegian, the low-cost carrier's CEO said the airline had been approached by several parties interested in an acquisition. "We are happy to have IAG as an investor," Norwegian CEO Bjørn Kjos said at the time. "Needless to say, they are not the only interested party that has approached us.”

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Low-cost carriers across Europe have been struggling as higher fuel prices and labor difficulties put stress on their bottom lines, which is raising the possibility of merging with larger airlines. Norwegian is no exception to these financial struggles. The carrier reported a net loss of €30.8 million in 2017, compared to a €116 million profit in 2016, and it has been forced to lease aircraft from other operators due to ongoing issues with the Rolls-Royce Trent 1000 engines on its Boeing 787s.

Lufthansa's Spohr told Reuters that as low-cost carriers face financial hardships, the airline group would grab acquisition opportunities as they arose. But so far, Lufthansa is playing its cards close to the vest — it is not exactly clear how interested the German-based aviation behemoth is in a deal for Norwegian.

"Takeovers are always a question of strategic value, the price and anti-trust," Spohr told the German newspaper. "There are no easy answers."

Featured image by Corbis via Getty Images

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4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.