Las Vegas' Glitzy New Stadium Now Named for Budget Airline Allegiant
Allegiant Air is moving into the big leagues. Or, at least the company's name is.
"Allegiant Stadium" is now the official name of the new pro football stadium currently under construction in Las Vegas, officials announced Monday.
The stadium will be home to the National Football League's Oakland (soon to be Las Vegas) Raiders and will host the home games for the UNLV Rebels, the local college team. Allegiant Stadium is expected to host other big-name acts that pass through Las Vegas.
Terms of the naming rights deal where not disclosed, though the decision by Las Vegas-based Allegiant to attach its name to the $1.9 billion stadium likely goes beyond hometown marketing.
Related: Allegiant Air Adds 3 New Cities in 10-Route Expansion
Instead, Allegiant becomes the name sponsor for a brand-new, NFL-caliber stadium that seats 65,000 people in one of America's glitziest cities. For Raiders games broadcast on TV, the deal ensures viewers will hear dozens of Allegiant references. Similarly, every blockbuster concert that hits Sin City will put Allegiant's name on the lips of attendees and fans alike.
In a statement, Allegiant acknowledged the deal "presents a global branding opportunity … as Allegiant will have its name showcased on the 1.75 million-square-foot, state-of-the-art domed stadium that will also host many world-class major sports and entertainment events."
It's also likely no coincidence that the deal comes as the ultra low-cost carrier's footprint has expanded rapidly across the nation. Allegiant was once a relatively niche outfit, flying customers nonstop from small markets to leisure destinations in places like Florida and its hometown of Las Vegas.
Allegiant still does that, course. Routes like Minot, North Dakota-Las Vegas and Ogdensburg, New York-Fort Lauderdale remain staples of the company's route map. But Allegiant has looked further afield this decade, expanding to major airports like Newark Liberty, Baltimore/Washington and Pittsburgh, among others. Allegiant also has opted to compete on routes between larger markets, such as Austin-Cleveland, Pittsburgh-New Orleans and Denver-Cincinnati.
In the company's statement, Allegiant CEO Maury Gallagher pledged the stadium tie-up would "amplify our growing brand as the only U.S. airline focused on leisure travel and experiences."
Other North American carriers also have attached their names to stadiums. American Airlines has its name attached to two arenas, including Miami's AmericanAirlines Arena and the American Airlines Center in Dallas. In Chicago, the "United Center" has been the name of that city's sports arena since it opened in 1994. Alaska Airlines has naming rights deals for sports facilities at both the University of Washington in Seattle and the University of Alaska in Anchorage.
Related: Allegiant Air Tests Premium Economy Seating on Some Flights
Even now-defunct TWA got in on the act, with its name initially gracing the Trans World Dome in St. Louis from its opening in 1995 until the carrier's demise in 2001.
Most recently, United Airlines sought to add its name the Memorial Coliseum in Los Angeles. Initially, that deal would have christened the facility as the United Airlines Memorial Coliseum, part of a sponsorship that would have helped pay to modernize the stadium that dates to the 1920s. However, United and the University of Southern California -- the stadium's primary tenant -- eventually agreed to use the name "United Airlines Field at Los Angeles Memorial Coliseum" after some complained the original naming rights deal disrespected the World War I soldiers that Memorial Stadium was named to commemorate, according to NBC Los Angeles.
But given the price-tag and state-of-the-art finishes to the Las Vegas stadium, Allegiant's deal may represent the highest-profile deal yet by a US airline for a sports complex.
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 3X | Earn 3X Miles on Delta purchases. |
| 1X | Earn 1X Miles on all other eligible purchases. |
Pros
- Delta SkyClub access when flying Delta
- Annual companion ticket for travel on Delta (upon renewal)
- Ability to earn MQDs through spending
- Various statement credits for eligible purchases
Cons
- Steep annual fee of $650
- Other Delta cobranded cards offer superior earning categories
- Earn 100,000 Bonus Miles after you spend $6,000 or more in purchases with your new Card within the first 6 months of Card Membership and an additional 25,000 bonus miles after you make an additional $3,000 in purchases on the Card within your first 6 months, starting from the date that your account is opened. Offer Ends 04/01/2026.
- Delta SkyMiles® Reserve American Express Card Members receive 15 Visits per Medallion® Year to the Delta Sky Club® when flying Delta and can unlock an unlimited number of Visits after spending $75,000 in purchases on your Card in a calendar year. Plus, you’ll receive four One-Time Guest Passes each Medallion Year so you can share the experience with family and friends when traveling Delta together.
- Enjoy complimentary access to The Centurion® Lounge in the U.S. and select international locations (as set forth on the Centurion Lounge Website), Sidecar by The Centurion® Lounge in the U.S. (see the Centurion Lounge Website for more information on Sidecar by The Centurion® Lounge availability), and Escape Lounges when flying on a Delta flight booked with the Delta SkyMiles® Reserve American Express Card. § To access Sidecar by The Centurion® Lounge, Card Members must arrive within 90 minutes of their departing flight (including layovers). To access The Centurion® Lounge, Card Members must arrive within 3 hours of their departing flight. Effective July 8, 2026, during a layover, Card Members must arrive within 5 hours of the connecting flight.
- Receive $2,500 Medallion® Qualification Dollars with MQD Headstart each Medallion Qualification Year and earn $1 MQD for each $10 in purchases on your Delta SkyMiles® Reserve American Express Card with MQD Boost to get closer to Status next Medallion Year.
- Enjoy a Companion Certificate on a Delta First, Delta Comfort, or Delta Main round-trip flight to select destinations each year after renewal of your Card. The Companion Certificate requires payment of government-imposed taxes and fees of between $22 and $250 (for itineraries with up to four flight segments). Baggage charges and other restrictions apply. Delta Basic experiences are not eligible for this benefit.
- $240 Resy Credit: When you use your Delta SkyMiles® Reserve American Express Card for eligible purchases with U.S. Resy restaurants, you can earn up to $20 each month in statement credits. Enrollment required.
- $120 Rideshare Credit: Earn up to $10 back in statement credits each month after you use your Delta SkyMiles® Reserve American Express Card to pay for U.S. rideshare purchases with select providers. Enrollment required.
- Delta SkyMiles® Reserve American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
- With your Delta SkyMiles® Reserve American Express Card, receive upgrade priority over others with the same Medallion tier, product and fare experience purchased, and Million Miler milestone when you fly with Delta.
- Earn 3X Miles on Delta purchases and earn 1X Miles on all other eligible purchases.
- No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
- $650 Annual Fee.
- Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
- Terms Apply.
- See Rates & Fees