Marriott inks deal to open first JW Marriott in Spain next year
Marriott is setting its eyes on expanding its portfolio. The world's largest hotel chain announced in a press briefing on Tuesday that it's planning to open its first JW Marriott in Spain.
Located in the central Plaza de Canalejas, the JW Marriott in Madrid will open in 2022. With the opening of the property, it will become the first JW Marriott in Spain.
Sign up to receive the daily TPG newsletter for more travel news!
In total, the hotel will feature 139 rooms, including two floors of suites, which will all feature outdoor terraces. Additionally, the property will feature a lobby bar, restaurant and wellbeing spaces. The redesign of the building will be led by Madrid-based architecture firm Arvo Arquitectura de Juan.
"This incredible city is home to iconic architecture, an enviable culinary scene as well as stunning parks and botanical gardens, and the new JW Marriott Madrid is located in the heart of it all," said Marriott SVP and Managing Director of Design Hotels in Europe, the Middle East and Africa Jenni Benzaquen.
At this time, there's no indication from Marriott at what price point the JW Marriott will start, nor what Bonvoy members can expect in term of redemptions for award nights.
Marriott President EMEA Satya Anand said on Tuesday that the chain is focusing on its leisure markets in Europe as the group plans to return to full service.
Marriott is "optimistic that recovery is coming," and that "leisure travel will return first," Anand said.
The company has been using glimpses of increased demand from summer 2020 to provide a positive outlook for the summer 2021 season around the continent. Specifically, Marriott is looking at the "continued resilience of the luxury consumer." Benzaquen detailed, for example, that Marriott's high-end Bodrum Edition was at 90% occupancy last summer.
Related: Run, don't walk here: A review of the Bodrum Edition in the Turkish Riviera
With the opening of the JW Marriott in Madrid in 2022, the chain is looking at capitalizing both on the demand for the luxury traveler but also on Spain as a destination. Elsewhere around the country, Mariott has plans to open new properties. In early 2022, Marriott will open the Madrid Edition, boasting 200 rooms and suites, as well as the W Madrid. Additionally, it's opened the W Ibiza and will open the Hotel Riomar Ibiza, a Tribute Portfolio property. On the Canary Islands, it's opened its first AC Hotel in Tenerife at the AC Hotel Tenerife.
Related: Marriott's Collections brands are growing — and there's more to come in the future
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 5X | New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App. |
| 3X | Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines. |
| 2X | Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Pros
- Valuable dining and food-related credits
- Flexible rewards with airline and hotel transfer partners
- Multiple travel and purchase protections
- No foreign transaction fees
- Access to Amex Offers for additional savings (enrollment required)
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
- Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
- Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
- Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
- $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
- $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
- New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
- Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
- Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
- Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.