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Doomed from the start: Marriott just pulled out of the Las Vegas Fontainebleau project

Oct. 18, 2021
3 min read
Fontainebleau Las Vegas
Doomed from the start: Marriott just pulled out of the Las Vegas Fontainebleau project
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The north end of the Las Vegas Strip just got dealt another big blow — and so did Marriott Bonvoy members hoping to burn points in Sin City.

Marriott has decided to pull out of the seemingly neverending Fontainebleau project, according to the Las Vegas Review-Journal, meaning the Strip’s first JW Marriott and the Las Vegas Edition won’t see the light of day.

Since the project broke ground in 2007, the currently empty Fontainebleau tower (a behemoth building with more than 60 floors) has faced a series of setbacks, starting with the 2008 financial crisis. It’s also had a handful of different owners over the years, including billionaire Carl Ichan who purchased the development from its original developer, Jeffrey Soffer of Florida-based Fontainebleau Development, for about $150 million.

In 2017, Ichan sold the building for a whopping $600 million to the Witkoff Group and New Valley LLC, the team that developed the West Hollywood and Times Square Editions, according to the Review-Journal. By 2018, Marriott signed on to open the Las Vegas Edition and JW Marriott as part of the project then called “The Drew” after developer Steve Witkoff’s late son.

Earlier this year, Witkoff sold the still-unfinished resort back to Soffer (and the real estate division of Koch Industries) for an undisclosed amount.

As recently as July of this year, Marriott still had plans to move forward with the JW Marriott Las Vegas Blvd., reported the Review-Journal. With over 3,700 rooms, 500,000 square feet of meeting and convention space, plus everything else you’d expect from a massive luxury resort, Marriott’s website said the resort would finally open in the fall of 2023.

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But now, Marriott is out of the deal it made with the building’s previous owners and was coy about the specific reasoning, only telling local news outlets that the decision was “amicable.”

The fate of the resort is up in the air once again, which is unfortunate news for folks like me hoping to earn or redeem Bonvoy points in a swanky new Marriott property.

For now, it appears that Fontainebleau will operate the resort but there are no official plans for when it will actually open, what it’ll house or if it’ll even be called Fontainebleau.

“Having come full circle and taken ownership of the site in Las Vegas, we intend to fulfill our original vision and deliver the same extraordinary hospitality experience that our guests have come to expect from Fontainebleau Development,” the company said in a statement to the Review-Journal.

While we wait for those specifics — maybe don’t hold your breath — and mourn the loss of Bonvoy dreams tied to this project, don’t forget that there are plenty of other Marriott properties to choose from in Las Vegas.

The Cosmopolitan, part of The Autograph Collection, is a hugely popular resort and casino you can book starting on average from 85,000 points per night. And if you were specifically looking for a JW Marriott, there’s already one just a few miles from the Strip, complete with a casino, spa and golf course.

Back on the north side of the Strip there might not be too much Marriott presence, but there is the brand-new Resorts World, the massive Hilton project home to three hotels (the Las Vegas Hilton, the Conrad and Crockfords Las Vegas) all of which let you earn and redeem Hilton Honors points.

Featured image by Getty Images
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.