Get up to a 70% bonus when buying JetBlue points
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Editor’s note: This is a recurring post, regularly updated with the latest promotion.
You can get up to a 70% bonus for a limited time when purchasing JetBlue TrueBlue points. The targeted promo lasts through Apr. 27, 2021. A bonus kicks in when you purchase a minimum of 3,000 points and grows based on the number of points you buy. That said, your bonus will depend on the offer tied to your account.
You can buy JetBlue points for as little as 1.74 cents each with this promotion if targeted for the highest bonus, which is one of the best deals we’ve seen for TrueBlue points. It doesn’t always make sense to buy points though, so we’ll give you an overview of the promotion and discuss when it makes sense to take advantage of it in this article.
But first, let’s discuss the risks of buying points during the coronavirus outbreak.
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Should you buy points now?
As you’re probably aware, the world is in the middle of the coronavirus outbreak.
Travel demand has started to recover, but it’s still significantly lower than in 2019. That said, there are a few things you should keep in mind before purchasing points and miles — whether with JetBlue or another airline.
The first thing to keep in mind is that you may need to cancel future travel if the coronavirus situation doesn’t improve, so make sure to read up on your airline’s change and cancellation policy before you buy points to book a ticket. If you need to cancel, you leave yourself subject to change and cancellation fees and a possible mileage devaluation.
Further, keep your airline’s financial footing in mind. All of the major U.S. airlines faced a rough financial outlook and relied on government bailouts to stay afloat. While we’re confident that JetBlue will make it through the coronavirus travel downturn, your TrueBlue points could be rendered worthless if the airline goes bankrupt.
In short: Only purchase points and miles if you’re comfortable with the airline’s change and cancellation policy. Or if you think travel will resume soon and that your airline will fair the coronavirus travel downturn without going belly up.
A closer look at the JetBlue buy-points promotion
This TrueBlue sale offers a different bonus to each TrueBlue member, with the highest bonus being a 70% bonus when purchasing 30,000+ TrueBlue points. According to the email, the highest bonus is either 40%, 50% or 70%, depending on the TrueBlue account. Further, members are eligible for a lower bonus if buying less than 30,000 points.
I was targeted for the 50% bonus — here’s what the breakdown looks like:
- Buy 3,000 – 9,500 points = 20% bonus
- Buy 10,000 – 29,500 points = 35% bonus
- Buy 30,000 points = 50% bonus
When buying with the higher 70% bonus, you can purchase points at 1.74 cents per point. This is far cheaper than the usual 3.8 cents but still significantly lower value than TPG’s valuation of 1.3 cents apiece. Targeted bonuses were sent via email.
Note that you can purchase a maximum of 30,000 points per transaction and a maximum of 120,000 points per calendar year. This means that you can buy a maximum of 30,000 points each in four consecutive transactions.
Does it make sense to buy TrueBlue points?
Buying points and miles without a bonus is rarely a good idea, but sometimes travelers can get enough value out of their miles and points that it can make sense.
Several of us at TPG max out our points purchases from airlines and hotels, taking advantage when there’s a solid buy-points promotion. This is because we get more value from these points than what we pay by taking advantage of sweet spots.
That’s possible because many programs have region or distance-based redemption rates rather than strictly revenue-based. The problem with revenue-based redemptions is that there’s a fairly fixed value that you’re going to get from these points and miles.
JetBlue TrueBlue is one of these types of programs. This makes it easy for TPG to calculate a fixed value of TrueBlue points at 1.3 cents each, but it also means that you’re not going to get much more than this in value from any TrueBlue redemption.
TrueBlue points typically cost 3.8 cents each, including the tax recovery fee, and this promotion only lowers the cost to 1.74 cents per point when purchasing with the 70% bonus. You’ll pay far more than what these TrueBlue points are worth, even with the highest bonus, so this promotion is a skip for most travelers.
If you’re just a bit shy of an award flight, buying a small number of points to bridge the gap might make sense — and this promotion will at least let you do that at a discount.
Even then, you should consider other options first and don’t buy points unless you have an immediate use in mind. You could transfer points from Chase Ultimate Rewards (1:1, instant transfer) or American Express Membership Rewards (250:200, instant transfer). Or, you can pool your points with up to six other JetBlue TrueBlue members to get enough for the redemption.
Which credit card to use
So, you’ll want to use the best non-bonus category credit card for your situation. Based on TPG’s valuations, The Blue Business®️ Plus Credit Card from American Express’s 2x Membership Rewards (on the first $50,000 per calendar year; then 1x thereafter, terms apply), or Chase Freedom Unlimited’s 1.5% cash back on purchases would be the most rewarding choices.
Related: The best travel rewards credit cards
Featured photo by EQRoy/Shutterstock
JT Genter contributed to this post.
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