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Exclusive: The New York boutique hotel home to Scarpetta is now part of Hyatt — and you can book it from 21,000 points

April 01, 2025
•
3 min read
the seville 2
Exclusive: The New York boutique hotel home to Scarpetta is now part of Hyatt — and you can book it from 21,000 points
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Choosing a hotel in New York City is never an easy task, but for World of Hyatt loyalists, it just got a little easier: The James NoMad, a boutique hotel in one of the city's most stylish neighborhoods, is transitioning into the Hotel Seville NoMad under Hyatt's Unbound Collection.

TPG was exclusively told that the property will undergo a refresh to help blend the 19th-century building's beaux arts architecture with contemporary design, modern amenities and that overall sense of New York cool that makes visiting the city so great in the first place. This beautiful hotel sits on Madison Avenue, just blocks from Madison Square Park and the Empire State Building.

“Hotel Seville NoMad bridges New York's storied past and its elevated present, offering a dynamic destination where timeless elegance meets modern luxury,” Tommasi Moccia, the hotel's general manager, said. “Whether locals are stopping in for expertly crafted cocktails and sophisticated dishes or visitors from across the globe are seeking a refined stay, we look forward to offering our guests an unforgettable experience in the heart of New York City.”

Hotel Seville NoMad - The Unbound Collection by Hyatt
HYATT

Food has been a major reason why locals and guests from around the world visited this hotel before it joined World of Hyatt. Scarpetta — a buzzy Italian restaurant started in New York that has since branched out around the world — is housed at, and is staying at, the property.

Joining Scarpetta is Il Bar, the hotel's new stone-lined lobby bar designed by Thomas Juul-Hansen that serves cocktails and small bites. For something more exclusive, the hotel's speakeasy, The Seville, will offer drinks, jazz and the occasional DJ set.

As part of the upcoming refresh, the hotel will reimagine its 348 guest rooms and suites, and each will be "inspired by iconic spaces around the globe." A blue and gray palette will set the tone, alongside vintage-style furniture and new art.

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In addition to the new Il Bar, Hotel Seville NoMad's lobby will also be revived with residential-like features. And you can trust that the team behind the hotel, GFI Hospitality, knows what it's doing: Its other projects include New York City favorites like The Beekman, Ace Hotel New York and Thompson Central Park.

hotel seville exterior
HYATT

But Hyatt's win appears to be Sonesta's loss. Sonesta — the hotel company you probably didn't know that you already know — recently acquired The James brand and has been touting the now-converted hotel as "the prototype for future properties" as part of the company's push to license The James brand.

How to book: Hotel Seville NoMad is a World of Hyatt Category 6 hotel with award availability starting at 21,000 points per night.

Related reading:

Featured image by HYATT
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Annual Fee is $325.
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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants

American Express® Gold Card

TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.

  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.

  • Annual Fee

    $325

  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.