Is the British Airways 50% Off Awards Promotion Worth It?
Update: Some offers mentioned below are no longer available. View the current offers here.
Last week, British Airways announced a 50% off "sale" on award tickets. However, there were two main caveats - only on British Airways flights and excluding international business and first class. The exclusion of premium cabins killed the deal for me, however there are a lot of people who redeem for coach awards so I thought I'd do some analysis on whether this deal makes sense since British Airways imposes substantial surcharges and fees on award tickets.
I've never flown Premium Economy (World Traveller Plus) on British Airways, but per britishairways.com it gets you 2 free checked bags of 23kg each and two carry-ons. In-flight you can expect more legroom, an adjustable headrest, amenity kit, enhanced 3-course dining and power-outlets at every seat. Doesn't sound too bad and I'd like to hear your thoughts if you've ever flown it.
As far as my analysis goes, I understand there are many factors to weigh in, especially when comparing award tickets versus paid tickets. Firstly, you don't earn miles or elite status on award tickets so factor that in if Oneworld elite status is important to you. Secondly, paid fares vary drastically by the day and most of my examples are for itineraries booked in advance - understand that the value of your itinerary depends on the price of the flight you'd actually would have paid for (whether on British Airways or another carrier).
My examples (to calculate value of each mile used I took the revenue ticket price and subtracted the cash needed for an award ticket and then divided that amount by the number of miles used):
1) Los Angeles to London in World Traveller Plus (Premium Economy). Leaving November 27 and returning December 5.
Award ticket: 37,500 and $627
Paid ticket: $2,059
Each mile used equates to 3.8 cents - a solid value.
2) A last minute, economy roundtrip JFK-London Heathrow. Leaving August 8 and returning August 10 (itinerary priced on August 7).
Award ticket: 25,000 miles and $529
Paid ticket: $2,778
Each mile used equates to 9 cents - an amazing value.
3) A Miami to Maldives roundtrip with a stopover in London on the return in World Traveller Plus (Premium Economy)
Award ticket: 135,000 + $1,126
Paid ticket: $4,797
Each mile used equates to 2.7 cents - a decent value.
4) A New York to Mumbai rountrip in World Traveller Plus (Premium Economy)
Award ticket: 67,500 and $808
Paid ticket: $2,682
Each mile used equates to 2.8 cents - a decent value.
5) A Chicago to Nairobi, Kenya roundtrip in Economy
Award ticket: 45,000 miles and $796
Paid ticket: $1,515
Each mile used equates to 1.6 cents - a nothing-to-brag-about value.
6) A Boston to Stockholm roundtrip in Economy
Award ticket: 30,000 miles and $529
Paid ticket: $886
Each mile used equates to 1.1 cents - not a good deal at all.
So what is a good deal? It's different for each person. Personally, I wouldn't use my BA miles if I wasn't getting at least 3 cents a mile in value. That's easy to do when redeeming for premium cabin awards, but much harder for coach - especially from the East coast to Europe. It's also pretty incredible to think that the 100,000 miles earned from this year's Chase 100k British Airways Visa sign-up bonus can easily get you $2,000+ in value. If you are getting 3 cents a mile, that means the 50,000 points earned from the Sapphire Preferred card ($95 fee waived the first year), could easily be worth well over $1,500 if you transfer them to British Airways and redeem them smartly.
I think this 50% off promo is best for a) last minute travelers who are faced with sky-high fares b) people who are flying from the West coast to Europe and are faced with high fares c) people who value the World Traveller Plus (Premium Economy) product - especially those going to far off destinations like India and the Maldives.
That being said, do the math on your own and compare it against paid fares on other airlines and award redemption using other miles. I still believe that the best overall value with BA miles is with roundtrip awards to South America (40k coach/80k business) and Asia (50k coach, 100k business, 150k first) with a bunch of stopovers built-in.
However, if you do want to get in on this 50% off deal you need to book by August 12, 2011 so do you research now! Britishairways.com has been very buggy lately, however do not use their normal search tool- use their flexible BA tool.
Britishairways.com -> Login -> Executive Club -> Spending BA Miles -> Check reward flight availability (to book partner awards you usually click Book Using BA Miles, but that tool has been giving a lot of errors lately).
So, any TPG readers out there get in on the 50% off awards? If so, what route did you use them for and roughly how many cents per mile in value did you get?
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- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
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- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
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You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.