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Iceland’s coolest new attraction is a glacier-to-table bar

Oct. 02, 2019
3 min read
Iceland Longjokull Glacier_WSmith
Iceland’s coolest new attraction is a glacier-to-table bar
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Reyka Vodka put a bar on top of a glacier … and getting there is the biggest adventure.

There are a lot of reasons you might want to climb a glacier in Iceland. First off, it’s not a thing you can just do in any destination. It’s also easier than ever to do so in the Land of Fire and Ice, thanks to the array of tour operators offering glacier hikes, from Vatnajökull and Sólheimajökull in the south to Snæfellsjökull in the west. But there’s one glacier in particular that’s catching headlines, thanks to a particularly intriguing attraction by dreamed up by a local vodka distiller.

The spirits brand recently announced a new bar. But to reach this particular watering hole, you’re going to have to scale Langjökull glacier first. Not only is it the second-largest glacier in Europe, but it’s also the very place where Reyka sources its water. Iceland is known for its at-times unconventional addresses, so here are the coordinates, if you’re in the market for an adventure: 64.565653°N-20.024822°W.

Related: Mistakes every traveler makes in Iceland

They’re calling it the “world’s first” glacier bar, and while that might be true, it’s also something else: A bar that won't get overcrowded with tourists. That's because the bar is open to anyone who happens to be in the area while the bar is open for just one week this month. Reyka also hopes to attract vodka enthusiasts who double as avid hikers. There’s something really, well, Icelandic — in the very best way possible — about a pop-up bar that can only be reached by a potentially grueling (but scenic!) hike.

And don’t let the idea of climbing a glacier scare you. Sure, the summit is approximately 4,757 feet above sea level, but October is a fabulous time to hike in Iceland. Some days may be struck by random snow storms and poor weather, but these bouts pass quickly. Chances are, the view from the glacier will be entirely worth the climb.

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The bar will only be open for five days, from Oct. 16 to 20, so turn on your OOO email responses and buy a plane ticket. You'll be able to enjoy your drink from atop a glacier, and that’s reason enough to book a vacation. While cheap flights to Iceland have not as common since the demise of low-cost carrier WOW air, there are still deals to be had. Last month, we found deals on flights from $323 round-trip with Icelandair and American in basic economy.

Related: How to get to Iceland on points and miles

And if the thought of planning a last-minute trip gives you hypothetical (or literal) hives, Reyka is running a contest that would give a handful of winners the opportunity to visit the glacier bar on Reyka’s dime. You can learn more about the contest and book your interview with a Reyka ambassador here.

There is one catch: You have to be a U.K. resident to win the contest with Reyka, so we're looking at you, TPG U.K. According to the brand’s contest website, all interview spots have been filled, but (there’s hope!) they are adding applicants to a waiting list. And remember: You can always still plan your own trip to get to the glacier bar.

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Apply for American Express® Gold Card
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TPG Editor‘s Rating
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.