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Bye bye, Bally's: This iconic casino is returning to Las Vegas in its place

Jan. 26, 2022
4 min read
photo of large casino and hotel lit up purple with shopping center out front
Bye bye, Bally's: This iconic casino is returning to Las Vegas in its place
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The Las Vegas Strip is changing yet again, as Caesars Entertainment announced it's transforming Bally's Las Vegas Hotel & Casino into the Horseshoe Las Vegas.

Set to be completed by the end of the year, Bally's will undergo a transformation that includes a new exterior, new food and entertainment options — including a venture called Ole Red from country star and "The Voice" judge Blake Shelton — and a "reimagined" casino floor and public areas. The hotel portion of the resort will stay the same.

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When work on the project begins this spring, the updates will bring a western feel to the Strip, replacing the Bally's motif with "handcrafted feeling" signature elements of the Horseshoe brand. Details like horseshoe iconography, tooled leather and big bouts of dramatic color will be on display throughout the property, Caesars Entertainment said in a statement.

(Rendering courtesy of Marnell Companies)

Dating back to the early 1950s, the Horseshoe brand found its original home in downtown Las Vegas on Fremont Street. It was helmed by Benny Binion, a passionate gambler who, along with his two sons and wife, incorporated high-limits gaming into the original property.

Binion is famous for being a key player in creating the World of Series of Poker, which was first hosted at Binion's Horseshoe back in 1970 and will return to the Horseshoe and the Paris Las Vegas Hotel & Casino from May 31 through July 19 after spending the last few decades west of the Strip at the Rio All-Suite Las Vegas Hotel & Casino. This will be the first time the World Series of Poker is held on the Strip.

While the original Horseshoe closed its doors in 2004 after years of stewardship by Binion's family, Caesar's currently operates six other Horseshoe-branded casinos around the country in places like Baltimore and Tunica, Mississippi.

“At Horseshoe, it’s all about the gambler," Jason Gregorec, senior vice president and general manager of the property, said in the statement. "Since 1951, Horseshoe Casinos have been home to the best odds, highest limits and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip. Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”

Bally's switch to the Horseshoe is just one of a handful of announcements coming out of Las Vegas in recent months.

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Last year, MGM announced it had sold The Mirage, a resort that changed the entire idea of the Las Vegas Strip, to Hard Rock International in a $1.075 billion deal expected to close in the first half of 2022. The Mirage will become the Hard Rock Las Vegas, and the resort's iconic volcano will be torn down to make space for a massive guitar-shaped tower.

Related: Getting to Las Vegas on points and miles

The Cosmpolitan, which is currently an Autograph Collection hotel and a member of Marriott Bonvoy, was sold for $1.625 billion to MGM. (We're still waiting to hear if the hotel will remain part of Marriott Bonvoy.) Meanwhile, Marriott pulled out of the city's Fontainebleau project, which would've seen new JW Marriott and Edition properties open inside the long-halted tower on the north side of the Strip.

Not all of the recent news is about hotels selling or rebranding, though. Last summer, the Strip welcomed its first new property in more than a decade when Hilton's Resorts World opened to the public. Home to three different hotels (Las Vegas Hilton, Conrad Las Vegas and Crockfords Las Vegas), this massive resort changed the landscape of the otherwise stagnant section of the Strip.

Featured image by Shutterstock
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for the well-traveled foodie
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S.
4XEarn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
3XEarn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • Intro Offer
    Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.

    60,000 bonus points
  • Annual Fee

    $250
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

There's a lot to love about the Amex Gold card. It's been a fan favorite during the pandemic because of its fantastic rewards rate on restaurants (that includes takeout and delivery in the U.S.!) and U.S. supermarkets. If you're hitting the skies soon, you'll also earn bonus points on travel. Paired with up to $120 in Uber Cash (for U.S. Uber rides or Uber Eats orders) and up to $120 in annual dining statement credits at eligible partners, there's no reason that the foodie shouldn't add this card to their wallet. Enrollment required.

Pros

  • 4x on dining at restaurants and U.S. supermarkets (on the first $25,000 in purchases per calendar year; then 1x)
  • 3x on flights booked directly with the airline or with Amex Travel
  • Welcome bonus of 60,000 points after spending $4,000 in the first six months

Cons

  • Weak on travel outside of flights and everyday spending bonus categories
  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber/food credits
  • Few travel perks and protections
  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
  • $120 Dining Credit: Satisfy your cravings and earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, Milk Bar and select Shake Shack locations. Enrollment required.
  • Choose the color that suits your style. Gold or Rose Gold.
  • No Foreign Transaction Fees.
  • Annual Fee is $250.
  • Terms Apply.
  • See Rates & Fees