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Why Super Bowl winners say, ‘We’re going to Disney!’

Feb. 09, 2025
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3 min read
Super Bowl LVIII - San Francisco 49ers v Kansas City Chiefs
Why Super Bowl winners say, ‘We’re going to Disney!’
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While each Super Bowl is unique, some things stay the same. Think: delicious snacks, top-tier commercials, musical halftime shows and ... the players from the winning team saying that they are going to Disney right after the confetti drops.

Putting the iconic “We're going to Disney!” commercial together in the minutes after the game ends doesn’t look like the easiest job in television. There are edits to make, contracts to sign and the final game outcome often isn’t known until the very end.

But that hustle and subsequent quick-turn creation of the “We’re going to Disney!” commercial are as much a part of the modern-day Super Bowl experience as the flashy halftime show and buckets of chicken wings.

If you’ve ever wondered how this came to be, the iconic commercial got its start after the 1987 Super Bowl when winning quarterback Phil Simms was the first to take in a payday (reportedly $75,000 in 1987) in exchange for saying a couple of lines and taking a trip to Disney World.

The commercial, largely unchanged from its original version, has happened almost every year since.

And yes, the players who say the magical phrase really do go to Disney World or Disneyland, usually the very next day after the game. This year, the lucky winners will head to Disney World, the closer of the two U.S. parks from New Orleans, the location of this year's Super Bowl. Disney has shared on Instagram that they will indeed celebrate with the winner from this year's Super Bowl on Feb. 10 at Disney World.

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Related: How to use points to buy Disney tickets

If you’re ever at Disney World or Disneyland the day after the Super Bowl (again, at typically whichever park is closer to the location of the Super Bowl), there’s a decent chance you’ll see a representative or two from the winning Super Bowl team take their place in a celebratory parade down Main Street, U.S.A. that following afternoon.

Often, though not always, it is the MVP of the game that’s at either Disney World or Disneyland the next day.

Patrick Mahomes at Disneyland in 2023. HANDOUT/GETTY IMAGES



If that sounds like something you want to be a part of, then know that it's likely to happen at Disneyland the day after the Super Bowl is both 2026 and 2027, as both of those games are scheduled to take place in California. After Feb. 10, 2025, Disney World is unlikely to host a day-after-the-big-game celebration until the Super Bowl heads to Atlanta in 2028.

Related reading:

Featured image by MICHAEL OWENS/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
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