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Hawaiian Airlines wants to be bigger in Japan with JAL partnership

Sept. 25, 2019
3 min read
Empennages of airplane of Hawaiian Airlines and Japan Airlines
Hawaiian Airlines wants to be bigger in Japan with JAL partnership
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Hawaiian Airlines is about to get a whole lot bigger in Japan, its largest market outside the U.S., under a new partnership with Japan Airlines.

The carriers are seeking a joint venture covering flights between Hawaii and Japan. The pact, if approved by regulators, would allow them to act as essentially a single carrier in the market. The airlines say that will allow them to offer better schedules and improve connections for passengers.

Related: Hawaiian Airlines and Japan Airlines Want to Form a Joint Venture

Hawaiian is betting that the partnership will allow it to open up the interior of Japan to travelers. The Honolulu-based airline currently serves Osaka Kansai (KIX), Tokyo’s Haneda (HND) and Narita (NRT) airports, and Sapporo (CTS) in Japan. It also will begin service to Fukuoka (FUK) in November.

The airline already sees a lot of travelers from other points in Japan on its flights to Honolulu (HNL) and Kona (KOA), Hawaiian vice-president of revenue management and network planning Brent Overbeek told TPG at the World Routes conference in Adelaide, Australia, on Sunday. Many of these passengers travel to one of the carrier’s gateways over ground for their flights to Hawaii, he added.

The JAL partnership would allow Hawaiian to book travelers directly to and from their connecting destinations in Japan, be it Kobe (UKB), Nagasaki (NGS) or Sendai (SDJ). JAL will be able to market and sell Hawaiian tickets, while the U.S. carrier will do the same for it in Hawaii.

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“It will be very interesting and exciting for us to see how the partnership evolves,” said Overbeek.

Hawaiian’s new flight to Haneda, which begins in March, will be timed to connect to domestic flights on JAL, he added.

Related: Hawaiian Outlines Plans for New Flight to Tokyo Haneda

However, beyond a codeshare agreement, the two carriers cannot begin their deeper cooperation until the U.S. rules on their joint venture application. The enhanced pact would allow Hawaiian and JAL to do everything from coordinate schedules to conduct joint marketing and sales efforts.

“I’m hopeful there’ll be some positive news in the next week or two,” said Overbeek, pointing to the fact that the DOT’s typical 180-day evaluation period is almost over. Once the regulator rules, the decision will be open for comment for 30 days before a final decision.

The Hawaiian-JAL partnership is just one of several in front of U.S. officials. American Airlines is seeking a joint venture with LATAM Airlines, having already received approval for a Qantas Airways tie up in July. Delta Air Lines is seeking two pacts: an expanded transatlantic agreement with Air France, KLM and Virgin Atlantic Airways, and another with WestJet.

Related: American, Qantas meeting to map out transpacific partnership

Airlines tout joint ventures as beneficial to passengers by providing travelers with more and better service. While not every agreement is the same, they typically involve adjacent airport facilities, reciprocal frequent flier and elite benefits, and joint lounge access.

Related: Sign up for our daily newsletter to get the latest news and frequent-flyer info delivered right to your in-box

Featured image by Getty Images

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.