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Hawaiian Airlines and Japan Airlines (JAL) recently launched a codeshare partnership and now want to deepen their relationship through a joint venture arrangement to grow their combined transpacific network.
The existing partnership, which launched at the end of March, provides passengers traveling between Hawaii and Japan with extensive benefits like lounge access and frequent flyer reciprocity. According to the press release, the new joint venture will build upon their partnership and, “create a cascade of consumer benefits including lower fares, increased capacity and enhanced consumer choice.” Hawaiian passengers would have access to 36 of JAL’s domestic and 11 of its international destinations.
However, the announcement from the two carriers isn’t final quite yet. The joint venture still has to get both board and applicable regulatory approvals before Hawaiian and JAL can officially tie the knot. If approved, the carriers expect to bring an additional 162,000 to 350,000 passengers to Hawaii and contribute between $184.5 million and $402.3 million to the US economy annually, while generating between 1,855 to 4,049 US jobs.
This would be Hawaiian’s first joint venture and the first in the US that does not involve one of the Big 3 US legacy carriers — American, Delta and United. This might also be Hawaiian’s first step in potentially joining the Oneworld alliance (which JAL is a member of) since its not part of one now.
“We have long admired JAL’s excellent service, which corresponds well with the authentic Hawaiian hospitality we offer,” Peter Ingram, President and CEO of Hawaiian Airlines, said. “This joint venture will combine two premier brands in the highly competitive Japan-Hawaii market, and travelers from both of our countries will benefit.”
Featured image by mizoula / Getty Images.
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