A credit card for wine enthusiasts just launched with a 50k sign-up offer

Aug 4, 2020

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Over the past few years, a lot of new credit cards have hit the market targeting just about every type of consumer out there. Cards for NFL enthusiasts? Check. Disney super fans? Oh yeah. And the list goes on.

But now, it’s wine enthusiasts turn. Today, wine connoisseurs can rejoice because a card built specifically for you has launched: the Grand Reserve™ World Mastercard®.

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Grand Reserve may sound familiar to some of you because it launched its own wine-focused rewards program back in November 2019, which allows members to automatically earn points on eligible wine-related purchases. This credit card will earn points that flow into that loyalty program, helping you accelerate earnings.

At first glance, the earning structure isn’t half bad. You’ll get:

  • Up to 7x points per dollar on wine purchases, with our Top Wine Merchant Bonus
  • 5x points per dollar at more than 450 wineries, wine clubs, and other Grand Reserve Partners
  • 3x points per dollar at any other winery, wine store, liquor store, restaurant, or bar
  • 2x points per dollar everywhere else

You’ll also earn additional bonus points with unique offers from Grand Reserve partners. Cardholders receive discounts and upgrades at hundreds of wineries with a Priority Wine Pass that comes with the card — worth $120 according to Grand Reserve. Other benefits include a complimentary wine magazine subscription, invitations to exclusive cardholder events and cardholder linked offers on wine.

With the Grand Reserve Rewards program, you can redeem points for a number of wine-related accessories and wine experiences. The catch? You can’t use your points to purchase wine itself.

The card does come with a $149 annual fee.

Related reading: Wine lovers rejoice — your credit card could unlock perks and savings

Sign-up bonus

To celebrate the new card launch, Grand Reserve card is offering 50,000 bonus points to new cardholders who spend $3,000 in the first 90 days of account opening.

The Grand Reserve program doesn’t follow a set redemption rate.

While redemptions start at 750 points, the monetary value of those points will depend on what you chose for your redemption. As a result, the 50,000-point bonus could be worth as much as $400 or as little as $250. But even at the highest redemption value, you’re still getting less than 1 cent per point.

Most of the better redemption options on the Grand Reserve Rewards program catalog cost hundreds of thousands of points. For example, an “all-inclusive two-night Napa weekend getaway” will cost you up to 555,600 points — not including flights or any wine you may purchase to take home with you.

Related reading: These are some of the most expensive wines in the sky

Vineyard and village of Briñas in the district of Haro
Unfortunately, the 50,000-point bonus is only worth up to $400, and you won’t be able to use it to purchase actual wine. (Photo by Julio Alvarez / Getty Images)

Is it worth it?

While the card itself doesn’t have a bad earnings rate, the program it’s tied to is overall pretty disappointing.

Your rewards points are going to be worth than a cent apiece even with the most valuable redemption options. Considering the best rewards programs earn points that are worth up to 2 cents each according to TPG valuations, this program just can’t compete. In reality, you could easily get a cash-back card and redeem for wine-related purchases (including wine itself, which this card doesn’t offer) at a better redemption rate.

Related reading: How I saved over $100 and earned bonus points on wine delivery during the pandemic

Keep in mind that the card costs $149 a year. If you get the full value from the Priority Wine Pass, then that would essentially lower that fee to $29 out of pocket. For those who live near wine country and who partake in wine clubs and are constantly visiting wineries and vineyards, this card may make sense for the Priority Wine Pass, discounts on experiences and invites to exclusive cardholder events. But that’s a select subset of the population.

So all in all, I don’t think this is a super compelling offer overall for most consumers. With some of the benefits and the community aspect that comes with exclusive cardholder events, there is some appeal for true wine enthusiasts. But it’s certainly not going to make the top of our best rewards cards list.

Related reading: Mistakes to avoid in Napa Valley

Bottom line

A number of top travel credit cards offer nice perks on wine, wineries and other experiences.

Amex Offers frequently has savings and earning opportunities on wine or wineries. Chase, Amex and Capital One all offer exclusive cardholder events — some of which are geared toward wine enthusiasts.

Travel cards like the Chase Sapphire Reserve will even give you bonus points on Airbnb experiences you can book at wineries and vineyards around the world. There are a number of ways to be rewarded for wine-related purchases, and plenty of ways to redeem rewards for wine-related accessories and experiences at a much higher value — all without this card or the Grand Reserve Rewards program.

While this card has a solid offer at first glance, it just doesn’t quite hold up to the competition with its current rewards program.

Featured photo by John Gribben for The Points Guy. 

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

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More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
  • Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
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  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.
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