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Frontier Airlines axes its customer service helpline

Nov. 28, 2022
2 min read
Frontier A321neo-1
Frontier Airlines axes its customer service helpline
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Finding help at Frontier Airlines might become a challenge.

The airline got rid of its customer service phone line, Frontier said. Passengers will no longer be able to call about reservations, or more urgent issues such as delays, cancellations and lost bags.

Instead, Frontier passengers needing assistance will have to use an online chatbot, a 24/7 live chat available on the airline's website, social media channels or WhatsApp, the airline said.

The phone line was eliminated last week, CNN reported, ahead of the busy Thanksgiving travel period.

"We have found that most customers prefer communicating via digital channels," an airline spokesperson said in a statement provided to TPG, noting that customers could still use those options to "get the information they need as expeditiously and efficiently as possible."

Ultra-low-cost carrier Frontier is known for cost-cutting, like several other ULCCs. However, the elimination of phone-based customer service is a fairly unusual measure. It appeared to be the first time that a U.S. airline had entirely cut its customer service hotline.

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Frontier was not, however, the only airline to operate without phone-based customer service. Breeze Airways, the new ULCC startup from JetBlue founder David Neeleman, has relied on online chat since its 2021 debut. The airline does not have a reservations or customer service phone line.

The change at Frontier comes as rival ULCC Spirit Airlines works to merge with JetBlue — after Spirit's shareholders rejected an earlier bid by Frontier. The merger, if approved by regulators, would see JetBlue absorb Spirit's employees and aircraft under its own brand, essentially ending Spirit and making Frontier the primary American ULCC.

Featured image by DAVID SLOTNICK/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
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  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
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  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.