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The First Indigenous Woman to Start an Airline Talks Planes, Routes and Peanuts

Oct. 01, 2018
5 min read
Iskwew CEO_TearaFraser__5
The First Indigenous Woman to Start an Airline Talks Planes, Routes and Peanuts
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At the age of 30, Teara Fraser, a Métis woman living in British Columbia, took a flight that changed her life. She immediately enrolled in flying classes, got her pilot license and began flying for a living.

Now 47, she just made history by becoming the first indigenous woman in Canada to start her own airline, Iskwew Air, from the Cree word for "woman," headquartered out of the South Terminal of Vancouver International Airport (YVR) and with a fleet of a single aircraft so far, a 1980 Piper 31-350 Navajo Chieftain.

Fraser spoke to TPG by phone about her love of flying and the challenges of building your own airline in the 21st century.

How did you end up getting the AvGeek bug so relatively late in life?

I'd never had any opportunity to be exposed to aviation, I didn’t know another pilot, another flight attendant or engineer, not until I had taken that first flight in small a plane, an aerial tour over the Okavango Delta in Botswana. The pilot-guide was showing us the animals and talking to us about the land we were witnessing, laughing and sharing stories, and I I kept thinking, "This guy has the coolest job I've ever seen."

A couple of weeks later, I went my second time, skydiving in Namibia, and I can remember everything about getting onto the airplane, being curious about the instruments, wanting to touch everything and, as the plane taxied out, having just a feeling of ... "awe-inspiring" is the word that's coming to me.

Photo credit: Teara Fraser/Iskwew Air

And in that moment, I decided that I didn't care what it took to make this happen, no matter what challenges were ahead. I was going to be a pilot. It transformed everything for me, becoming a pilot. It really gave me wings for everything in life.

Did the following years of working in commercial aviation on planes like the Dash-8, and then having your own aerial survey company, change the way you felt about flying?

Once you fall in love with aviation, not many people fall out of love. Maybe some of the expectations changed, and certainly my path was different than I originally envisioned, but I've been in love with aviation since that first flight, and I'm still as in love with aviation now.

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How did you get the idea to start your own passenger airline?

The idea started about a decade ago, when Vancouver was bidding for the Olympics. The organizing committee had a vision to showcase British Columbia's First Nations, so one of the conversations that was happening was how to get travelers from Vancouver to these communities and have a real authentic experience of Canada. I thought it was an amazing opportunity to be able to combine two things I'm really passionate about: aviation and indigenous peoples. The whole idea was connecting for indigenous tourism.

Why did you revive the idea now?

My experience being from remote communities of Canada has allowed me to truly understand the unique needs of these remote communities that do depend heavily on airlines for basic needs. For example, the community my family is from, Fort Chipewyan [in Alberta], is a fly-out-fly-in-only community for most of the year, accessible for only a few months a year by ice roads. They depend on air service for everything, like many other northern communities that depend on air transportation to meet their basic needs, food, connections and medical services.

So one of the reasons why the time is so important to me now is that we're facing a global, national and local pilot shortage that is worsening, and I worry about continued service into indigenous communities that really need that.

Where will you be flying?

We don't have a route map planned out yet. Just on Friday, we asked permission of the Musqueam people to operate on their territory, which includes YVR. Right now, we're still exploring how we can best be of service, and we're starting with one aircraft. Everyone wants to know what we're doing, where we're going, but I just bought the airplane two and a half weeks ago. Our official launch date is March 8, 2019.

Tell us more about the airplane.

It's a Piper Navajo Chieftain, eight seats total. We call it "Sweetgrass Warrior," and the logo in the in the middle is a burgundy color with the infinity symbol, and that infinity sign is also the Métis symbol for "woman," with a green ribbon underneath her that represents the earth and blue ribbons on the other side to represent the sky.

It looks like you've been receiving a ton of support and well wishes from people, but there must have been challenges in starting a new airline that you never expected, down to people asking you if you're going to be serving peanuts on your flights. What have those been like?

Most of the challenges fall away when you just believe in the dream, design it well and have the courage to do it.

But the support and encouragement's been breathtaking. I've been surprised. It's just so heartwarming, and just one of the pieces that said to me that it's time to show the world what's possible. Iskwew Air is going to be an airline for everyone, the people we bring on board, the team, the guests we carry. It's for everyone, and we'll also champion indigenous peoples and women.

Will you be serving peanuts on your flights?

Part of what is important to me is to provide a cultural experience for guests from the moment they check in to the moment they reach their destination. We might serve indigenous teas in the lobby. We're exploring what we might offer in flight that is unique and connected with our values and vision.

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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
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  • No Foreign Transaction Fees.
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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.