Flying Embraer's super posh, quiet $10 million private jet
For many wealthy individuals, being able to add a private jet to the collection is the ultimate sign of success. It can also be a practical business tool, and — for those on a bit of a budget — "fractional ownership" through a company like NetJets is an option, too.
As much as they may like to have one, not everyone needs a Gulfstream, such as the $45-million G500 I got to check out in 2018. And, at the other end of the spectrum, there's just a lot a $2-million single-engine jet can't do.
That's where the Phenom 300E comes in, the industry's (and Embraer's) bestselling light jet. And, now that the $9.65-million beaut is almost ready to fly customers with the company's slick "Bossa Nova" design upgrades, I popped down to Melbourne, Florida (MLB) for a demo flight down to Fort Lauderdale (FLL), just before an army of private jets descended on the airport for Super Bowl LIV in Miami.
The Phenom 300E is Embraer's latest version of the 300 — the company has sold more than 500 aircraft in the series to date, though this latest variant, which sports a number of enhancements, won't be delivered to customers until it's certified by the FAA, hopefully within the next few months, with an anticipated first delivery in May.

The occasion of this week's visit? An opportunity for Embraer to show off a new package called "Bossa Nova," which translates to "new trend" in the Brazilian company's home language of Portuguese.

The add-on includes several enhancements — outside, customers can add a special livery, including a very slick piano-black finish on the wings.

Piano black is available for cabin finishes as well, including the glossy foldout tray tables, armrests and drink/smartphone holders, and the overhead paneling as well.

The cabin can be configured with seating for up to nine passengers, including six recliners, two on the sofa behind the cockpit and — if someone's willing — a belted commode (yes, I'm talking about the toilet). The cabin is also outfitted with two flip-down displays, touch controls, window blinds, LED lights (with adjustable color temperature) and a whole lot more, including 4G Gogo connectivity.

We had two pilots for our demo flight, per Embraer policy, but the aircraft can actually be safely flown with just one.

Naturally, the glass cockpit is as advanced as they come, with three large displays, the latest avionics and even a runway overrun alert system.

While the cabin was so comfy and quiet I was happy to spend much of the day in the air, just about 40 minutes after taking off from Melbourne, I spotted the field on the port side of the plane — two left turns later, we were on the ground in Fort Lauderdale, hours ahead of the Super Bowl rush.

While we didn't have nearly enough time on the demo flight, topping out at just 15,000 feet, the Phenom 300E can fly at up to Mach 0.80, nearly 614 miles-per-hour — a record for a single-pilot jet. It can fly more than 2,300 miles with five passengers on board — with a lighter load, it could have carried us from Fort Lauderdale to San Diego (SAN).
Embraer's latest Phenom 300E is available to order now, for $9.65 million. Once you add the Bossa Nova package and special exterior paint, you're looking at about $10 million — although with just about everything in commercial and private aviation, it's worth trying your hand at some old-fashioned negotiation, too.
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 3X | Earn 3X Miles on Delta purchases. |
| 1X | Earn 1X Miles on all other eligible purchases. |
Pros
- Delta SkyClub access when flying Delta
- Annual companion ticket for travel on Delta (upon renewal)
- Ability to earn MQDs through spending
- Various statement credits for eligible purchases
Cons
- Steep annual fee of $650
- Other Delta cobranded cards offer superior earning categories
- Earn 100,000 Bonus Miles after you spend $6,000 or more in purchases with your new Card within the first 6 months of Card Membership and an additional 25,000 bonus miles after you make an additional $3,000 in purchases on the Card within your first 6 months, starting from the date that your account is opened. Offer Ends 04/01/2026.
- Delta SkyMiles® Reserve American Express Card Members receive 15 Visits per Medallion® Year to the Delta Sky Club® when flying Delta and can unlock an unlimited number of Visits after spending $75,000 in purchases on your Card in a calendar year. Plus, you’ll receive four One-Time Guest Passes each Medallion Year so you can share the experience with family and friends when traveling Delta together.
- Enjoy complimentary access to The Centurion® Lounge in the U.S. and select international locations (as set forth on the Centurion Lounge Website), Sidecar by The Centurion® Lounge in the U.S. (see the Centurion Lounge Website for more information on Sidecar by The Centurion® Lounge availability), and Escape Lounges when flying on a Delta flight booked with the Delta SkyMiles® Reserve American Express Card. § To access Sidecar by The Centurion® Lounge, Card Members must arrive within 90 minutes of their departing flight (including layovers). To access The Centurion® Lounge, Card Members must arrive within 3 hours of their departing flight. Effective July 8, 2026, during a layover, Card Members must arrive within 5 hours of the connecting flight.
- Receive $2,500 Medallion® Qualification Dollars with MQD Headstart each Medallion Qualification Year and earn $1 MQD for each $10 in purchases on your Delta SkyMiles® Reserve American Express Card with MQD Boost to get closer to Status next Medallion Year.
- Enjoy a Companion Certificate on a Delta First, Delta Comfort, or Delta Main round-trip flight to select destinations each year after renewal of your Card. The Companion Certificate requires payment of government-imposed taxes and fees of between $22 and $250 (for itineraries with up to four flight segments). Baggage charges and other restrictions apply. Delta Basic experiences are not eligible for this benefit.
- $240 Resy Credit: When you use your Delta SkyMiles® Reserve American Express Card for eligible purchases with U.S. Resy restaurants, you can earn up to $20 each month in statement credits. Enrollment required.
- $120 Rideshare Credit: Earn up to $10 back in statement credits each month after you use your Delta SkyMiles® Reserve American Express Card to pay for U.S. rideshare purchases with select providers. Enrollment required.
- Delta SkyMiles® Reserve American Express Card Members get 15% off when using miles to book Award Travel on Delta flights through delta.com and the Fly Delta app. Discount not applicable to partner-operated flights or to taxes and fees.
- With your Delta SkyMiles® Reserve American Express Card, receive upgrade priority over others with the same Medallion tier, product and fare experience purchased, and Million Miler milestone when you fly with Delta.
- Earn 3X Miles on Delta purchases and earn 1X Miles on all other eligible purchases.
- No Foreign Transaction Fees. Enjoy international travel without additional fees on purchases made abroad.
- $650 Annual Fee.
- Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
- Terms Apply.
- See Rates & Fees


