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Flying Embraer's super posh, quiet $10 million private jet

Feb. 01, 2020
4 min read
Embraer Phenom 300E Bossa Nova ZH
Flying Embraer's super posh, quiet $10 million private jet
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For many wealthy individuals, being able to add a private jet to the collection is the ultimate sign of success. It can also be a practical business tool, and — for those on a bit of a budget — "fractional ownership" through a company like NetJets is an option, too.

As much as they may like to have one, not everyone needs a Gulfstream, such as the $45-million G500 I got to check out in 2018. And, at the other end of the spectrum, there's just a lot a $2-million single-engine jet can't do.

That's where the Phenom 300E comes in, the industry's (and Embraer's) bestselling light jet. And, now that the $9.65-million beaut is almost ready to fly customers with the company's slick "Bossa Nova" design upgrades, I popped down to Melbourne, Florida (MLB) for a demo flight down to Fort Lauderdale (FLL), just before an army of private jets descended on the airport for Super Bowl LIV in Miami.

The Phenom 300E is Embraer's latest version of the 300 — the company has sold more than 500 aircraft in the series to date, though this latest variant, which sports a number of enhancements, won't be delivered to customers until it's certified by the FAA, hopefully within the next few months, with an anticipated first delivery in May.

The occasion of this week's visit? An opportunity for Embraer to show off a new package called "Bossa Nova," which translates to "new trend" in the Brazilian company's home language of Portuguese.

The add-on includes several enhancements — outside, customers can add a special livery, including a very slick piano-black finish on the wings.

Piano black is available for cabin finishes as well, including the glossy foldout tray tables, armrests and drink/smartphone holders, and the overhead paneling as well.

The cabin can be configured with seating for up to nine passengers, including six recliners, two on the sofa behind the cockpit and — if someone's willing — a belted commode (yes, I'm talking about the toilet). The cabin is also outfitted with two flip-down displays, touch controls, window blinds, LED lights (with adjustable color temperature) and a whole lot more, including 4G Gogo connectivity.

We had two pilots for our demo flight, per Embraer policy, but the aircraft can actually be safely flown with just one.

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Naturally, the glass cockpit is as advanced as they come, with three large displays, the latest avionics and even a runway overrun alert system.

While the cabin was so comfy and quiet I was happy to spend much of the day in the air, just about 40 minutes after taking off from Melbourne, I spotted the field on the port side of the plane — two left turns later, we were on the ground in Fort Lauderdale, hours ahead of the Super Bowl rush.

While we didn't have nearly enough time on the demo flight, topping out at just 15,000 feet, the Phenom 300E can fly at up to Mach 0.80, nearly 614 miles-per-hour — a record for a single-pilot jet. It can fly more than 2,300 miles with five passengers on board — with a lighter load, it could have carried us from Fort Lauderdale to San Diego (SAN).

Embraer's latest Phenom 300E is available to order now, for $9.65 million. Once you add the Bossa Nova package and special exterior paint, you're looking at about $10 million — although with just about everything in commercial and private aviation, it's worth trying your hand at some old-fashioned negotiation, too.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.