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Elle Magazine to open hotels in Paris and Mexico

May 25, 2022
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3 min read
Looking up at The Eiffel Tower through Paris housing, Paris, France
Elle Magazine to open hotels in Paris and Mexico
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The future of print magazines may be uncertain, but one venerable brand is looking beyond the page to bring its aesthetic to the world of hospitality. Elle, the iconic fashion publication, yesterday announced the launch of Elle Hospitality; this group features two new brands -- Maison Elle and Elle Hotel -- that will combine "lifestyle-focused destinations and stylish accommodations."

City-centric Maison Elle will feature boutique hotels in urban centers around Europe and China with "affordable" rates, a combination of "convenience and practicality" and personalized service, according to the company. For the Elle Hotel, the company is focusing on high-end experiences and resort destinations for "regenerative retreats." For both brands, expect the magazine's emphasis on the latest trends to be evident in the decor and design.

Fittingly for the French-owned Elle, the first Maison Elle property is scheduled to open this fall in Paris. ElleHotel will launch with a property in Jalisco, Mexico, in summer 2023.

Maison Elle, Paris. (Photo courtesy of ELLE Hospitality)

Maison Elle, Paris, is opening in partnership with Studio V, which will own and operate the hotel. The 25-room property will be located in Paris' 17th arrondissement, near the Arc de Triomphe.

After its Paris launch, Maison Elle will expand across Europe and China (specific locations have not yet been announced) in central urban locations for a "fashion-forward traveler." The brand is positioning itself not only as design-forward, but also as "affordable" in hopes of attracting travelers looking for everything from a weekend getaway to extended stays.

"Beyond the hotels themselves, our guests look for meaning and a sense of belonging," Pascal Donat, CEO of Valotel and Studio V, said. He said the company is "bringing to life a brand's emotional connection with the consumer, through hospitality experiences and design, is central to our approach with Maison Elle."

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Related: From the Maldives to Minneapolis, 11 new hotels we’re excited to see open this spring

ELLE Hotel in Jalisco, Mexico. (Photo courtesy of ELLE Hospitality)

For the Elle Hotel brand, the first property will open its doors in Jalisco, Mexico, in summer 2023 along a stretch of western Mexico’s Pacific Coast.

Mexican real estate developer Actur will lead this first Elle Hotel project.

Related: Mexico travel demand fueling major airport expansion in San Antonio

Featured image by JAMES O'NEIL/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.