Florida’s iconic Diplomat Beach Resort is transforming into Hilton’s new Signia brand
The Diplomat Beach Resort has long been a Hollywood star — well, Hollywood, Florida, that is — and now the popular Hilton resort is ready for its next role.
Currently part of Hilton's Curio Collection, the 36-story resort is now undergoing a transformation that will see the popular points property evolve into the Signia by Hilton Diplomat Beach Resort.
If you're not yet familiar with Signia, don't fret; Signia by Hilton Diplomat Beach Resort will only be the fourth hotel from the brand that has a big focus on major gateway cities, offering top-tier event and meeting spaces. In simple terms, it will be a modern convention hotel that's trendy, fresh and approachable. (And any of us who have ever been to an older convention-style hotel know exactly why that's important.)
Across the hotel, guests will see big changes across public spaces and communal areas, especially in and around the more than 200,000 square feet of event and meeting spaces.
Highlights of the upgrades include a new oceanfront meeting terrace that can be used all year long, a VIP pool deck that doubles as a space for events, a reimagined patio at the Point Royal restaurant and a new terrace connecting the hotel and its convention center.
New design elements, including lush greenery and new art, are being ushered in across the entire hotel as part of the Signia brand's arrival. The main lobby area will blur the lines between indoors and outdoors, while the central bar will focus on a seasonal cocktail menu and Mediterranean-inspired small bites.
A new infinity pool terrace will also feature verdant landscaping, adults-only cabana rentals, daybeds and extra lounge spaces with fire pits and bar access.
Many business folks might be excited to hear, too, that the conference-forward hotel will also have an all-new club lounge called Club Signia, available for an additional fee. Located on the 33rd floor, Club Signia will offer 6,600 square feet of indoor and outdoor space, gorgeous ocean views and all the goodies you can expect from a club lounge, like food and drinks.
Other big changes coming to the property will be on the menus of the resort's six restaurants and bars and for in-room dining. For example, the oceanfront bar and grill Playa will dig deep into the area's Latin culture and cuisine, and Diplomat Prime will offer a new menu that reflects the tropical vibes reinforced by the Signia brand.
"We can't wait to share our transformation with both new and longtime guests," general manager Dean Lane said in a statement shared with TPG. "It really is incredible how all the changes balance the history and beauty of this special place with all of these luxurious touches. The founders of the property called it a 'one-stop paradise' decades ago — and I think we're definitely living into that vision."
The resort will continue to stay open during the transformation.
Related reading:
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 5X | New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App. |
| 3X | Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines. |
| 2X | Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Pros
- Valuable dining and food-related credits
- Flexible rewards with airline and hotel transfer partners
- Multiple travel and purchase protections
- No foreign transaction fees
- Access to Amex Offers for additional savings (enrollment required)
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
- Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
- Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
- Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
- $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
- $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
- New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
- Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
- Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
- Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.