Delta Is Soaking up ‘Spillover Demand’ From 737 MAX Operators
Delta Air Lines is benefitting from the grounding of the Boeing 737 MAX, picking up unmet demand at competitors by accelerating its own growth, says one Wall Street analyst.
The Atlanta-based carrier is growing capacity faster than its 3% target for the year due to a "uptick in demand as a result of the grounding of the 737 MAX," says Cowen analyst Helane Becker in a report today.
"Delta is benefiting from artificially low capacity growth and spillover demand from competitors impacted by the grounding of the MAX," she says.
The airline grew capacity by 4.3% year-over-year in the first half, and is expected to grow another 3.9% in the second half – numbers that could put its annual increase above 4% – according to Diio by Cirium schedules data.
MAX operators American Airlines, Southwest Airlines and United Airlines have all dialed back 2019 growth plans due to the grounding of Boeing's troubled aircraft. American has cut its expected capacity increase by half a point, to about 2.5%. Southwest has trimmed its capacity growth by up to two points to 2-3%, and United by a full point to 4-5%.
Related: Delta Air Lines Says Boston Is Now One of Its Hub Cities
American and Southwest have both temporarily suspended routes due to the grounding. These moves are in addition to the thousands of flights already removed from their schedules as they grapple with the ground of the MAX.
Southwest has removed the 737 MAX from its schedules through Oct. 1, but executives have said they will likely be extended. American and United have both removed the aircraft from schedules through early September.
Regulators have yet to say when they expect the 737 MAX to return to the skies. European officials have reportedly found issues with the aircraft's autopilot system, potentially adding to the list of items Boeing must correct before the MAX is re-certified.
Related: Delta Adds New Florida Route From Growing Raleigh/Durham 'Focus City'
Delta continues to take delivery of new Airbus and Boeing aircraft, including the new Airbus A220 and its last Boeing 737-900ER. The airline had nine A220s on property at the end of March, a type that it is using to expand at some of its coastal hubs and focus cities.
Delta declined to comment on the Cowen report.
TPG featured card
at Capital One's secure site
Terms & restrictions apply. See rates & fees.
| 5X miles | Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel |
| 2X miles | Earn unlimited 2X miles on every purchase, every day |
Pros
- Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
- You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
- Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners
Cons
- Highest bonus-earning categories only on travel booked via Capital One Travel
- LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
- Earn unlimited 2X miles on every purchase, every day
- Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
- Miles won't expire for the life of the account and there's no limit to how many you can earn
- Receive up to a $120 credit for Global Entry or TSA PreCheck®
- Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
- Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
- Transfer your miles to your choice of 15+ travel loyalty programs
- Top rated mobile app


