Delta to keep social distancing onboard until customer ‘confidence’ returns
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The Atlanta-based carrier will limit the number of travelers on its planes at 60% of economy seats, 50% of first class seats and 75% of Delta One suites through Sept. 30, Delta said on Wednesday. The caps allow Delta to block all middle seats on its flights.
“[Then] we’ll reevaluate, if we gradually lift it at that point we’ll see how the consumer confidence has grown at that point,” Delta CEO Ed Bastian said of the cap expiration at the end of September during a Business Travel News (BTN) webinar on Wednesday. Sept. 30 is also the day that coronavirus aid package, or CARES Act, restrictions on airlines lift.
Airlines are taking different approaches to problem of how to keep travelers and crew safe from the coronavirus onboard planes. American Airlines and United Airlines are not assigning middle seats at booking but will fill them with flyers if a flight is full. On the other hand, Southwest Airlines that offers open seating on all of is flights has capped the number of travelers that can be booked on any given flight.
“You can’t be six feet apart on an airplane, middle seat or not,” United CEO Scott Kirby said at an investor conference on May 28. “What makes an airplane safe is HEPA air filters, wearing a mask onboard an airplane, cleaning an airplane — those are the things that make an airplane safe.”
Blocked middle seats have, effectively, become a COVID-19 marketing tool that airlines are using to try and encourage wary travelers to take to the skies again.
— Dawn Gilbertson (@DawnGilbertson) June 3, 2020
The break between airlines on onboard social distancing measures comes as the number of people flying in the U.S. creeps up. The Transportation Security Administration (TSA) screened 353,261 people on June 1, the highest number since the beginning of the crisis in March. However, the number remains below 15% of the people screened on the same day last year.
In addition, the average number of passengers on U.S. domestic flights hit 54 during the week ending May 31, according to trade group Airlines for America (A4A). The number bottomed out below 10 people per flight in April.
Delta’s flights are averaging 46% to 48% full, Bastian told BTN. This is prompting the airline to add back several hundred domestic flights in June and July so that it can continue to block middle seats on all flights.
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Not all is rosy. Delta still expects a recovery to take two- to three years, with domestic travel leading the way, Bastian said. The airline has retired its McDonnell Douglas MD-88s and MD-90s, and will retire its Boeing 777s, in preparation for a smaller market for the next few years.
As flights do come back, Delta plans to restore its core hubs in Atlanta (ATL), Detroit (DTW), Minneapolis/St. Paul (MSP) and Salt Lake City (SLC) first. Its coastal hubs in Boston (BOS), Los Angeles (LAX), New York John F. Kennedy (JFK) and LaGuardia (LGA), and Seattle (SEA) will return at a slower pace.
“I don’t see international recovering in any meaningful way in at least 12 months,” said Bastian. The focus, at least initially, will be on connecting Delta hubs to partner hubs abroad.
Bastian did not comment on the U.S. decision to bar Chinese carriers from operating scheduled passenger flights to the country beginning June 16. The move followed the failure of the Chinese government to authorize Delta and United Airlines to resume flights to Beijing and Shanghai in June.
Featured image by David McNew/Getty Images.
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