This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
Most of the questions of the Marriott-Starwood merger have already been answered — from redemption rates to earning elite status.
But one aspect left unclear was the name of the mega-hotel chain’s rewards program — which currently goes by Marriott Rewards but also has kept the Starwood Preferred Guest and Ritz Carlton Rewards sub-brands. In November, it was leaked that Marriott would name the combined loyalty program “Marriott Bonvoy” — seeming to be a play on the French phrase bon voyage. Some Elite status tiers would also be renamed.
Marriott has now filed for a trademark in Europe for the program’s new logo, which is available for public viewing:
While the logo is pretty tame, the new name has already faced plenty of attacks, with some people taking to social media to criticize the new logo:
Others fairly criticized Marriott for its focus on rebranding while the company suffers a myriad of IT issues –including one of the largest data breaches in history and multiple reports of hotel stays without points posting. This comes on top of what many would say is a devaluation of the overall program.
A Marriott spokesperson provided this comment to TPG regarding the leaked logo and name:
“As previously stated in August when our three loyalty programs were unified, we will announce the new program name early this year. We know there is a lot of interest and look forward to having more to share soon with our members.”
H/T: Loyalty Lobby
Know before you go.
News and deals straight to your inbox every day.
NEW INCREASED OFFER: 60,000 points! With great travel benefits, 2x points on travel & dining and a 60,000 point sign up bonus worth up to $1,200 in value, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.
- Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
- Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- No foreign transaction fees
- 1:1 point transfer to leading airline and hotel loyalty programs
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
- No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards
Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.
