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Clear, Marriott and United reunite families separated by COVID-19

May 06, 2021
3 min read
Clear Event Metlife
Clear, Marriott and United reunite families separated by COVID-19
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It was hard to hold back the tears.

After 14 months — or more — of separation, family after family was reunited on Thursday afternoon. There were hugs, kisses and even grandparents who met their 8-month-old grandchild for the first time.

Many of us may look back at the coronavirus pandemic as the time we were forced to stay at least 6 feet away from each other. But often, that distance was much farther.

Clear, the expedited security program that helps passengers speed through airports, teamed up with Marriott and United Airlines to help bring together a few dozen South Florida families who hadn't seen their relatives in the New York area for more than a year.

One by one they entered the field of MetLife Stadium as actor Neil Patrick Harris announced their entrance. "We Are Family" was blasting in the background, and confetti canons went off as each new family made their way onto the field, looking for their relatives.

(Photo by Scott Mayerowitz/The Points Guy)

The event wasn't just about these families, of course. Dozens of reporters — almost more than the number of reunited family members — were present, and each of the organizers had the same message: It's time for all of us to reconnect and start traveling again.

“I love watching people hug in airport reunions,” said Caryn Seidman-Becker, CEO of Clear. And since the beginning of the pandemic, she's wanted to do something to help replicate that feeling.

So she reached out to United, which is a Clear partner, and then Marriott, which is developing a partnership with Clear. (More on that in a moment.)

(Photo by Scott Mayerowitz/The Points Guy)

Clear found the families and on Wednesday United flew up the 50 people on a special flight from Fort Lauderdale (FLL) to Newark (EWR) on a Boeing 737-800. The group stayed at the Renaissance New York Chelsea before being bused out to New Jersey’s MetLife Stadium for their first in-person reunions.

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“At United, we talk all the time about ‘connecting people,’ and that’s what today is all about,” said BJ Youngerman, the airline's managing director for market strategy development and strategic initiatives.

After the hugging and the crying, the families were then directed to spaced-out tables on the football stadium's field, where they had the first meal together in what seemed like ages.

(Photo by Scott Mayerowitz/The Points Guy)

As for that potential partnership between Clear and Marriott, well, neither company would say much except that they'd been talking throughout the pandemic.

But it wasn't until this event that Clear's Seidman-Becker and Peggy Fang Roe, Marriott's global officer for customer experience, loyalty and new ventures, met in person. (Roe is the top executive in charge of the Bonvoy program.)

Currently, Marriott offers Clear’s Heath Pass to meeting organizers at its hotels and is now “looking at what else we might do together,” Roe said.

Marriott polls some of its members each week to see their feelings about travel and Roe notes that they are in “very different places and probably will be for some time.”

“The inertia is sort of keeping people at home," she added.

So, in many ways, Thursday's event was about showing folks that travel is possible — and it could help people get ready to take those first steps.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.