From HGTV to hospitality: Chip and Joanna Gaines are opening a hotel

Oct 3, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Home renovation celebs Chip and Joanna Gaines are pretty much the Jay-Z and Beyoncé of the television home improvement world. And now, loyal viewers of the couple’s hit show “Fixer Upper” have a new shot at being a part of the Gaines Empire.

The former HGTV stars are expanding their domain and have announced that they will be opening their own hotel in Waco, Texas, just a few blocks from the couple’s popular Magnolia Market at the Silos. The Silos is essentially an entertainment, shopping and culinary destination for Fixer Upper fans. Scheduled to be up and running by 2021, the hotel will be in a 53,000-square-foot space that was a former county office building, according to TODAY, and that will be transformed into a boutique downtown hotel. It will feature a “grand ballroom, a full restaurant, a rooftop terrace and a café.”

“Home is a feeling, created by and for the people you love and share your life with; it’s a state of being known and loved just as you are,” the Gaines’ said in a press release. “That is our dream for this hotel — that it would serve as an extension of the way we feel about our own home and all it represents to us, and that every guest who comes to stay would experience that same sense of belonging and community.”

For those interested in booking a room when the hotel opens in 2021 (or visiting the Silos earlier), Waco is roughly equidistant between Austin and Dallas off of I-35, so it could easily be combined with a trip to either city. You’ll almost certainly need a car rental if you fly into Austin or Dallas, since it’s about a 90-mile journey from either city into Waco. However, Waco does technically have its own regional airport (airport code ACT) that is served via connecting service on American Airlines from Dallas Fort-Worth (DFW). So, you can use those American Airlines miles to fly right into town.

If you can’t wait until 2021 for your next Gaines-inspired vacation, you can always visit one of their remodeled Airbnbs. Just make sure to use the right card when it does come time to book this highly-anticipated hotel. There’s no word if the hotel will include a loyalty program for the duo’s most loyal of fans or be bookable via a program such as Chase Travel. Let’s just hope it’s not a fixer upper.

Featured photo of the Magnolia Market space by Chip and Joanna Gaines by Ross Hailey/Fort Worth Star-Telegram/TNS/Getty Images.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
  • Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
Regular APR
16.24% - 23.24% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.