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What Chase’s new booking platform acquisition could mean for you

Dec. 29, 2020
2 min read
US-ECONOMY-CHASE BANK
What Chase’s new booking platform acquisition could mean for you
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On Monday, JP Morgan Chase announced the acquisition of cxLoyalty Group's loyalty division, a third-party loyalty program that currently serves 70 million customers worldwide. The company's extensive client portfolio includes Citi, Capital One and Mastercard. The move gives Chase ownership of the company's technology, travel, gift card and point businesses.

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Chase has been expanding its reach in the loyalty world, so it is better positioned for success when the pandemic ends. In addition to this acquisition, Chase recently announced a new partnership with Aeroplan that will result in a new co-branded credit card and the addition of an Ultimate Rewards transfer partner next year.

If cxLoyalty sounds familiar, that's because the company operated the Chase Ultimate Rewards Travel platform until 2018, when Expedia replaced it. This acquisition means Chase will end its partnership with Expedia and we'll get a new Chase Ultimate Rewards portal.

That is welcome news since the Ultimate Rewards portal has been plagued with issues since the move to Expedia two years ago. The return to its pre-Expedia platform will hopefully eliminate many of the customer service and tech issues customers have complained about over the last two years.

Chase's acquisition of a loyalty program during a massive downturn in travel demand signals confidence in the industry rebounding next year. According to Marianne Lake, head of Chase's consumer division, "People across the globe want to vacation and travel again, and hopefully that will become a reality for many in the near future. Acquiring the travel and rewards businesses of cxLoyalty will provide enhanced experiences to our millions of Chase customers once they are ready, comfortable and confident to travel."

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Featured image by JOHANNES EISELE/AFP VIA GETTY IMAGES

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Best for businesses with high spending
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4.5 / 5
Go to review

Rewards Rate

2X miles2 miles per dollar on every purchase
5X miles5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel
10X miles10 miles per dollar on hotels and rental cars booked through Capital One Business Travel
  • Intro Offer

    LIMITED-TIME OFFER: Earn up to 400K bonus miles
  • Annual Fee

    $395
  • Recommended Credit

    740-850
    Excellent

Why We Chose It

The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)

Pros

  • The Capital One Venture X business card has a very lucrative welcome offer.
  • In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
  • Business owners are also able to add employee cards for free.

Cons

  • The card requires significant spending to earn the welcome offer.
  • Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
  • LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
  • Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
  • Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
  • With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
  • Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
  • Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
  • Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
  • Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
  • This is a pay-in-full card, so your balance is due in full every month