Booking website Expedia — which witnessed a 65% increase in searches over 12 months — revealed the most-searched summer destinations among United Kingdom residents this year, and we expect these locations to be very busy.
“The pent-up demand for foreign travel is being released after two years of uncertainty, with U.S. travelers searching in their droves for overseas city breaks and seaside holidays in hotels, vacation rental properties or on cruises,” Irene Roberts, Expedia Group's director of market management in the U.K., said.
Topping the list of most-searched destinations is Mallorca, Spain. This Balearic island is more popular among tourists — especially those from the U.K. — than any other foreign destination on earth; it doubled in search volume among Expedia users compared to 2021.
Why wouldn’t Mallorca be in first place? The hot spot gets more beautiful by the day, and its resorts always provide excellent service. However, because of its immense popularity, expect crammed beaches and increased hotel demand during the coming weeks.
If you’ve already booked a trip to the region, don't fret. TPG created a guide to eight of the most underrated destinations in the Balearics, including Mallorca’s colorful seaside village of Portocolom on its southeastern coast, which will provide you with some much-needed sanctuary.
Paris comes in at second place on the hot spot list. Despite this destination's lack of beaches, the city saw a whopping 465% increase in search volume compared with last year. Perhaps less surprisingly, the Instagram-hunter’s paradise of Santorini, Greece, came in third. This island doubled in popularity over the past 12 months.
Related: 6 tips for keeping your cool this summer as air travel melts down
Thanks to urban adventurers, New York City has also seen increased demand, and this popular American destination earned the fourth slot on the summer list. Although this could well be due to the fact that restriction-free travel to the U.S. recently opened up again, Expedia searches for the Big Apple increased by 345%.
Portugal’s buzzy Algarve region, which was bound to be bursting with tourists this summer, finds itself in fifth place. Barcelona was deemed the sixth most popular summer destination for British travelers. The Catalan city’s 325% surge in traffic serves as a warning that Las Ramblas and its nearby beaches are primed to be even more heaving than usual.
Orlando hovers in seventh place — further down the list than you might expect. The Disney-lovers destination saw a 180% increase in search traffic.
Related: How to spend a day in the Azores’ capital of Ponta Delgada
Istanbul (which saw a 330% boost in search activity), Dubai and Rome round out the list's top 10 spots.
Here is the official ranking list:
| Ranking | Most searched overseas location | % change from 2021 |
|---|---|---|
| 1 | Mallorca, Spain. | +255%. |
| 2 | Paris. | +465%. |
| 3 | Santorini, Greece. | +105%. |
| 4 | New York City. | +345%. |
| 5 | The Algarve, Portugal. | +50%. |
| 6 | Barcelona. | +325%. |
| 7 | Orlando. | +180%. |
| 8 | Istanbul. | +330%. |
| 9 | Dubai. | +145%. |
| 10 | Rome. | +440%. |
Those who don't want to fight off swarms of tourists this summer should consider branching out from these famous destinations. If you're looking for a continental city break with lush shorelines to match the dreamy architecture, why not try Korcula in Croatia? Or, try one of these socially distanced destinations.
If you’re looking for more of a city break, here’s our guide to some of our favorite European cities to visit right now.
Bottom line
Sometimes booking the perfect summer holiday requires knowledge of where not to go. This helps ensure you can get off the beaten track or, at the very least, avoid overly high hotel prices and lines at popular landmarks.
Even if you are planning to visit one of the spots on this list, you can still have a good time on your summer vacation — you'll just have to plan for busier locations and prepare accordingly. This may involve booking restaurants and excursions well in advance, or polishing those elbows while you have the chance.
